KORI a back protector with new design and unique storage!: Horror turned into enthusiasm ..

KORI began as a groundbreaking innovation for motorcyclists, a vision of perfect freedom and uncompromised safety.
Today, we are growing into a brand with genuinely developed products with high Swedish made quality and we have

taken our vision of freedom and safety to meet sports enthusiasts with different specializations that and likeminded needs.

For us it is the feeling and experience of the sport or activity that sets focus on which needs to be solved and how
the products should be designed.

Our first product, KORI-D3O which is a new concept of back protectors that can be transformed into a back pack.
In this blog you will follow our journey and our inspirations.

KORI Encouraging Freedom. Encouraging Safety.
http://www.koriexperience.com/

Monday, August 1, 2011

Horror turned into enthusiasm ..

In short, I felt terrified .. What we've been working on for so long, that has been delayed again and again began to approach the dangerous reality.. long to-do-lists, difficult legal documents, financial decisions ...

BUT what was once a confused fear is now an impatient and great enthusiasm.

I needed distance to get back to the gut-feeling. After some time with family and friends, good food and unplanned days, summer sun and lapping waves, fear is blown away.

Now we're back. I feel like newly in love. I have got butterflies in my stomach.

Now I don´t want any more of the so-called holiday...

- Now is the time!