KORI began as a groundbreaking innovation for motorcyclists, a vision of perfect freedom and uncompromised safety.
Today, we are growing into a brand with genuinely developed products with high Swedish made quality and we have
taken our vision of freedom and safety to meet sports enthusiasts with different specializations that and likeminded needs.

For us it is the feeling and experience of the sport or activity that sets focus on which needs to be solved and how
the products should be designed.

Our first product, KORI-D3O which is a new concept of back protectors that can be transformed into a back pack.
In this blog you will follow our journey and our inspirations.

KORI Encouraging Freedom. Encouraging Safety.
http://www.koriexperience.com/

Tuesday, November 8, 2011

Vacancy, well not yet..



This weekend, I was asked if it felt like a big vacancy now after all years of work and finally reaching our goal to have our KORIs back protection complete, delivered and ready to be sold...

... I just shook my head.

I've been thinking a bit on my reaction, what does it really feel like? Have I reached my goal or have I reached the starting line?

I know that I have asked myself the same thing before: “what will the feelings be when we get there?”. It is definitely not the same feeling as the emptiness after a deadline of handing in a report, the anticlimax before the next project starts.

It's not until now that KORI can come true. It is not until now that the KORI back protector can be brought into use. And (!) it is now we can begin to fill up the need that started it all.

I also got the comment that "you should tell your boss to take it easy"… but it is not that easy, when you’ve just heard the starting pistol and it is time to kick-off - full speed ahead?
This weekend we will be in the winter show in Stockholm!

On December the third we will be in SnowFest in Lund!

The only thing I feel right now is - Here we come!

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