The day of the leap year and moving into new phase ...

How often do we not complain that we want more hours each day .. 24h are not enough ... This year we have a full day extra and it is today ... though it is typical that we had a Wednesday in the bargain, that day is already there every week and without it the week would have been shorter ... so in reality we know not get the opportunity to feel that the year is one day longer .. Well we all know that this is the whole point of why leap years exist... So this is no extra day, this is  a normal day in the middle of the week ...
But not an ordinary day for KORI, because KORI is now moving out of the business-incubator that has taken care of KORI in almost two years. It is simply time for us to take another step, we are ready for a change, full of confidence and we feel strong. We leave the safe nest and moves out into reality.It will be extremely exciting!

Still feel the rocking...

This year the traditional TheSwedish Motorcyclists Association cruise went to Riga. And we were on it!...Perhaps not surprising as the boat was full of people and full of activity all the time! We had a fantastic KORI team, a KORI family, which within 40h conversed with almost each and every one of the joyful motorcyclists on the boat (it felt like anyway).

KORIs new back protector went on and off one after the other. The zippers opened and one by one, people were surprised that this was not at all a new airbag solution but rather something that "you can actually have the use of"... 

…another of the comments from the cruise "that's just too good to be true"  describes both the challenge in communicating the back protector and backpack combination, but also, the awesome feeling you get when you manage to convey the practical use of the KORI back protection concept.

In the car on the way home, I just could not stop myself from philosophizing... imagining that a couple of driving lessons, a driving license that starts with the correct letter of the alphabet (A!) and the love for the feeling of sitting on the motorcycle would lead to… the boat Romantika, a cruise to a grey and cold Riga... and not least, during this cruise, with my dear mother, my beloved partner and my wonderful "parents-in-laws" showed up a back protector that not only is "by far the most comfortable back protector I have tested" but also is something which many have described as "a spot-on idea" and that also two weeks ago in connection to Sweden's largest motorcycle trade fair was referred to as "the coolest news within personal equipment".

It is rare that I take the time to think about the long journey in-between, I did not now either... but I could not help philosophizing about this "the irony in life" - I like it!
KORIs new back protector went on and off one after the other. The zippers opened and one by one, people were surprised that this was not at all a new airbag solution but rather something that "you can actually have the use of"... …another of the comments from the cruise "that's just too good to be true"  describes both the challenge in communicating the back protector and backpack combination, but also, the awesome feeling you get when you manage to convey the practical use of the KORI back protection concept.

See a short video from the boat (in Swedish)
http://www.youtube.com/watch?v=hdXGnZcqW6M&feature=plcp

“The coolest news on the motorcycle fair” – that is KORI!

Aftonbladet (Aftonbladet Bil bilaga Nr1. 2012/02/20-26), a Swedish news magazine, writes about the news from the motorcycle fair in Gothenburg..

"The coolest news in personal equipment was a completely new back protector developed by the company KORI in Lund which, once you have parked your bike, can be folded out and be used as a backpack with space for the personal equipment, flexible!"

Twice as good!

This time it wasnt we who said it… this time it was said after a test in the latest issue of Snowrider (nr5 11/12)

We want to be different, we are different!

From the very beginning we knew we did not want to become one in the crowd. We strive to be different and go our own way. On Swedens Largest Motorcycle fair in Gothenburg we got confirmation that we have succeeded.

Two girls, a mother and her daughter went to a motorcycle fair in Gothenburg.
Two girls, one man and another two girls, dressed in white and black and a beanie with a tassel ... one goes with something that looks like a back protector or maybe a flat backpack, the other goes with something that resembles a large hiking backpack , or (as a lot of people said) a packed child wearing a motorcycle helmet ...
KORI was at the fair with a product that never existed before. A design that is plain and uncomplicated. A brand whose name and history comes from the exciting and sprightly feeling that comes from being out “in the wild" on the bike or whatever suits the interests of users and seasonal weather.
Two girls, one man and another two girls that encourages the visitors to dream of new ways of how to use their motorcycle, new opportunities - a new feeling of freedom.Two girls, a mother and her daughter who clearly draws attention at the fair and made ​​many feel that this year's motorcycle season will be different.