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| KORI Coyote winner of Red Dot Award 2014 in the category: Product Design |
KORI Coyote Back protector / backpack is the winner of the international
Red Dot design Award 2014.
The Red Dot Award, has established itself worldwide as one of the most sought-after quality marks for excellent design. In the current competition, the international 40-member expert panel discussed and evaluated 4,815 entries from 53 countries. But only designs which won over the jury with quality and innovative strength won an award. The Red Dot Design Award breaks down into the three disciplines Product Design, Communication Design and Design Concept.
KORI Coyote convinced in the category Red Dot Award: Product Design with
the motivation: "KORI Coyote - Product Design 2014 with high design
quality".
The transformation between back protection and backpack is elegantly
made by opening two zippers, instantly the backpack “fall out” showing its user
that there is more to this product. The neat and elegant design language
communicates the simple beauty and passion given by motorcycling and other
extreme sports.
This means that KORI Coyote
will be represented in the yearbook for Red Dot award 2014, at an impressive
special exhibition at the Red Dot Design Museum in Essen from 8 July to 3
August 2014, and above all be able to received the coveted Red Dot quality seal
as its deserved reward.
