KORI began as a groundbreaking innovation for motorcyclists, a vision of perfect freedom and uncompromised safety.
Today, we are growing into a brand with genuinely developed products with high Swedish made quality and we have
taken our vision of freedom and safety to meet sports enthusiasts with different specializations that and likeminded needs.

For us it is the feeling and experience of the sport or activity that sets focus on which needs to be solved and how
the products should be designed.

Our first product, KORI-D3O which is a new concept of back protectors that can be transformed into a back pack.
In this blog you will follow our journey and our inspirations.

KORI Encouraging Freedom. Encouraging Safety.
http://www.koriexperience.com/
Showing posts with label encouraging freedom encouraging safety. Show all posts
Showing posts with label encouraging freedom encouraging safety. Show all posts

Wednesday, May 22, 2013

Rapido, a motorcycle club - driving motorbikes and hanging out


sebastian von wachenfeldt kori experience back protector backpack

Imaging what a machine on two wheels can create, in addition to being a way of transportation, it's an incredible feeling of freedom and a starting point for socialisation. Often, motorcycle clubs mentioned in the media in connection with criminal gangs but there are many nice and non-criminal motorcycle clubs based in a culture where people gather to share the joy of driving, adventures and just hanging out. A motorcycle club like this is Rapido, a motorcycle club in the Swedish capital Stockholm with 160 members, almost half girls and with people from all types of professions. They meet and go on tours, having barbecues and meet up to have a nice time together, nothing more, nothing less.

KORI met Rapido last Saturday when they had their event in Stockholm, a very nice initiative and several other exhibitors where there. Thanks for a nice event, Rapido!

Above is an article about Rapido written about motorcycle clubs of Jacques Wallner for the Swedish Daily News (Dagens Nyheter).

Wednesday, November 14, 2012

This is KORI...

kori brand strategy market users in estreme sports summersports
We are a brand that doesn't look upon our users as a market, we look upon our users as a person wich is a part of several markets, summertime...kori brand strategy market users in estreme sports wintersports

... and wintertime.
kori brand strategy products represented by animals and their characteristics and living habits

And we'll have a range of products adapting to our users and their specific need. Products represented by inspirational animals, their characterists and their living habits.
kori brand strategy combining worlds into a new experience
We hope to combine these two worlds and we hope to make this a new experience - Encouraging Freedom. Encouraging Safety.

www.koriexperience.com

Wednesday, April 11, 2012

A new concept of back protectors

KORI is a new concept of back protectors. Our slogan is Encouraging Freedom. Encouraging Safety.
This movie shows three real, scenarios with actual KORI-users showing how KORI has changed their motorcycle lifestyle! When ever and where ever the KORI back protector can be transformed into a back pack, storing your personal epuipment, giving you freedom, flexibility and spontaniety.


See the result: 



gopro camera is put behind the car kori back protector movie shooting
Trying out the GO PRO camera - KORI movie team seem to make it work :-)
gopro camera is put behind the car kori back protector movie shooting
The GO PRO camera is put behind the car, Johan is driving just behind it!

go off the motorbike and take off the equipment, kori back protector movie shooting in malmö
Shooting the scene where Johan goes off the motorbike and takes off the equipment.

go off the motorbike and take off the equipment, kori back protector movie shooting in malmö
Johan "on the way to meeting" with motorcycle equipment in the KORI backpack!

go off the motorbike and take off the equipment, kori back protector movie shooting in malmö
Shooting the scene where Johan meets Per-Arne with all the equipment on in the KORI back pack.

go off the motorbike and take off the equipment, kori back protector movie shooting at Borgeby Castle
Shooting the scene where Bengt and Margareta reaches tha Borgeby Castle for a nice picnic.

go off the motorbike and take off the equipment, kori back protector movie shooting at Borgeby Castle
Shooting the scene where Bengt and Margareta reaches tha Borgeby Castle for a nice picnic, Bengt is on his way off the bike..

Shooting the scene where Bengt and Margareta reaches tha Borgeby Castle for a nice picnic
Margareta is packing her equipment in her KORI back pack.

Shooting the scene where Mikael is at the coast line packing the motorcycle equipment in the KORI back pack at Barsebäck hamn
Shooting the scene where Mikael is at the coast line packing the motorcycle equipment in the KORI backpack.
Shooting the scene where Mikael is at the coast line packing the motorcycle equipment in the KORI back pack at Barsebäck harbour.
Shooting the scene where Mikael is at the coast line with the motorcycle equipment packed in the KORI backpack.
This movie was made together with my father Sebastian von Wachenfeldt with SvW photo and my brother, also Sebastian von Wachenfeldt, see more of his movies here!