KORI a back protector with new design and unique storage!: idea

KORI began as a groundbreaking innovation for motorcyclists, a vision of perfect freedom and uncompromised safety.
Today, we are growing into a brand with genuinely developed products with high Swedish made quality and we have

taken our vision of freedom and safety to meet sports enthusiasts with different specializations that and likeminded needs.

For us it is the feeling and experience of the sport or activity that sets focus on which needs to be solved and how
the products should be designed.

Our first product, KORI-D3O which is a new concept of back protectors that can be transformed into a back pack.
In this blog you will follow our journey and our inspirations.

KORI Encouraging Freedom. Encouraging Safety.
http://www.koriexperience.com/

Showing posts with label idea. Show all posts

Saturday, January 1, 2011

From an idea to a first concept.

During two years, the idea was developed further and in late autumn 2009, we had the concept.

- The perfect concept!

During this two-year period, we have developed, planned, pondered, laughed, discussed, decided, joked, negotiated, agreed, borrowed money, written business plans, written a new business plan, put up strategies, put up new strategies and mainly met an incredible number of people and organizations that in different ways helped us and influenced us.

Many thanks to you!

Then the feeling came...

The feeling of beeing completely free - completely flexible and completely spontaneous. The feeling of going anywhere at anytime ... but soon I realized that the feeling was not quite complete. From there, the idea came!