KORI began as a groundbreaking innovation for motorcyclists, a vision of perfect freedom and uncompromised safety.
Today, we are growing into a brand with genuinely developed products with high Swedish made quality and we have
taken our vision of freedom and safety to meet sports enthusiasts with different specializations that and likeminded needs.

For us it is the feeling and experience of the sport or activity that sets focus on which needs to be solved and how
the products should be designed.

Our first product, KORI-D3O which is a new concept of back protectors that can be transformed into a back pack.
In this blog you will follow our journey and our inspirations.

KORI Encouraging Freedom. Encouraging Safety.
http://www.koriexperience.com/

Sunday, September 11, 2011

Back in the garage…

This time it might look like we were preparing to start up a garden centre, but no, KORI has not changed path yet… we were actually measuring the volume of KORI as a back pack and its different sizes – before we knew that it was big, now we know exactly how big!
S: 30L
M: 35L
L: 38L
A happy result – who could have imagined such volume from something that seems to be totally flat??

Friday, September 9, 2011

Photo shooting in the garage…

kori back protector back pack photo shooting in garage

It is supposed to start in the garage ... isn't it? and, like Apple, we wanted (without access to the other options) also have the "garage" in our story about KORI. This weekend turned the garage into our photo studio.

With this photo shooting we want to convey how good KORI is as a back protector and how cool KORI is as a backpack! At least 1,000 product images and a few hours of film will now be reviewed and edited, phew! The results will eventually ...
kori back protector back pack photo shooting in the garage

kori back protector back pack photo shooting in garage
Sebastian von Wachenfeldt photo handeling the photo shooting of kori back protector back pack
sophie von Wachenfeldt happily photo shooting her back protector back pack


Wednesday, September 7, 2011

Out of fuel on the highway...

kori ryggskydd ryggsäck underlättar vid en plötslig soppatorsk..


I could take the story of how the bike “suddenly” was empty on fuel and that I, the seconds before relised that I have to get home before the storm comes ... How the rain comes, smashing me in the face while I am walking along the highway on my way to the nearest gas station and how the sun came out 3 minutes later laughing at me walking around in the whole set of motorcycle equipment... and how the guy at the gas station put the encouraging comment "but then you get some exercise anyway?" and how I give him a poor little smile as a reply ...

I could tell the story of how bitter I was ..

But instead, I thought what the hell… what is there to complain about,  I am that I had KORI as back protector on the back, avoid to walk around with sweaty jacket and rainy soaked leatherpants in the sunshine… summerdays can be unpredictable… but I can be flexible!

So instead of being bitter, I think - Kori made ​​my day. Actually I made ​​my day ...

Tuesday, September 6, 2011

Workshop and delivery!


On today's agenda: Workshop á la structure! Our Kori team got together and put up the marketing plan for the fall! What? Where? When? How? Why?
Do we have the resources? 
Is it worth it? Can we? Do we want to?
Now we have the answers, or at least something close to the answers.
Brilliant!

final prototyp for kori back protector backpack

In addition to today's agenda: Delivery! New samples from the factory!
Yay! Final Prototype number .... lost count .... but what I can say is: 
Now it looks really, really good!

Monday, September 5, 2011

The Monday Morning ... flabby waiting for tomorrow ...

Now it arrvied... the emptiness and the easily distracted curiosity that pops up when you do not know where to start .. it's "only" those last threads to be tied now...

I thought the day would start fine ... I missed in fact the rain, all the way on dry pavement! 
Rain came 2sec after I undressed the equipment, packed it in Kori and went  in ...

BUT when I came in and blipped my tag to get into the department it showed redlight ... 
I'm running down the stairs and tell the administation that it does not work - apparently I have beaten the wrong code too many times... so my tag is blocked!

Then it was fixed, is merely back up the stairs and to the door where I'm going to "blip my tag .." YES THAT'S IT! That was why I could´nt get in last time ...
Down again to get a new temporary tag ... and up again ...

Then I sat in the office for 30 minutes ... and got nothing done ... tried to start something ... get distracted by the other and start thinking about the third ... it's probably time for a coffee and full focus on preparing for tomorrow.

- BEACUSE thats when we nail the autumn plan!

Monday, August 29, 2011

WOW - Now it's really time!

NEW website is up, finally!!!
Go and take a look at: www.kori.se!! and please come with input and comments - it is appreciated J

The website describes one of the secrets I have hinted about earlier ... a collaboration between KORI and d3o: an innovative and fascinating material. This collaboration will lift KORI to another level!
So ...
....KORIs new site is up!
....100p of KORI is now ready for production!
... now it´s already possible to reserve Kori (.. and it has already begun)!

And last but certainly not least ...
.....soon ... you can also buy KORI ..... crazy ...
It is incredible! 
That is soooo cool!

Monday, August 1, 2011

Horror turned into enthusiasm ..

In short, I felt terrified .. What we've been working on for so long, that has been delayed again and again began to approach the dangerous reality.. long to-do-lists, difficult legal documents, financial decisions ...

BUT what was once a confused fear is now an impatient and great enthusiasm.

I needed distance to get back to the gut-feeling. After some time with family and friends, good food and unplanned days, summer sun and lapping waves, fear is blown away.

Now we're back. I feel like newly in love. I have got butterflies in my stomach.
Now I don´t want any more of the so-called holiday... 
- Now is the time!