KORI began as a groundbreaking innovation for motorcyclists, a vision of perfect freedom and uncompromised safety.
Today, we are growing into a brand with genuinely developed products with high Swedish made quality and we have
taken our vision of freedom and safety to meet sports enthusiasts with different specializations that and likeminded needs.

For us it is the feeling and experience of the sport or activity that sets focus on which needs to be solved and how
the products should be designed.

Our first product, KORI-D3O which is a new concept of back protectors that can be transformed into a back pack.
In this blog you will follow our journey and our inspirations.

KORI Encouraging Freedom. Encouraging Safety.
http://www.koriexperience.com/

Thursday, April 19, 2012

Ready to go!



A nice afternoon-drive in the spring-like sun.
Goal: meeting at Ideon Agora regarding an inspiring masters thesis about experiences, consumption and "togetherness" - very interesting! My back protector is packed with the motorcycle equipment and I am ready to go..

Friday, April 13, 2012

KORI at Swedish Snowcross Finals 2012!


We want to share our friend Peter Granbrant’s pictures from the snowcross finals in Älvsbyn. As Peter wasn’t competing himself, he chose to load KORI with hot chocolate and sandwiches, which he enjoyed in the sunshine.
kori back protector with Peter at the Swedish snowcross final 2012

kori back protector packed with warm choclat with Peter at the Swedish snowcross final 2012
Watch more of Peter’s pictures here

Wednesday, April 11, 2012

A new concept of back protectors

KORI is a new concept of back protectors. Our slogan is Encouraging Freedom. Encouraging Safety.
This movie shows three real, scenarios with actual KORI-users showing how KORI has changed their motorcycle lifestyle! When ever and where ever the KORI back protector can be transformed into a back pack, storing your personal epuipment, giving you freedom, flexibility and spontaniety.


See the result: 



gopro camera is put behind the car kori back protector movie shooting
Trying out the GO PRO camera - KORI movie team seem to make it work :-)
gopro camera is put behind the car kori back protector movie shooting
The GO PRO camera is put behind the car, Johan is driving just behind it!

go off the motorbike and take off the equipment, kori back protector movie shooting in malmö
Shooting the scene where Johan goes off the motorbike and takes off the equipment.

go off the motorbike and take off the equipment, kori back protector movie shooting in malmö
Johan "on the way to meeting" with motorcycle equipment in the KORI backpack!

go off the motorbike and take off the equipment, kori back protector movie shooting in malmö
Shooting the scene where Johan meets Per-Arne with all the equipment on in the KORI back pack.

go off the motorbike and take off the equipment, kori back protector movie shooting at Borgeby Castle
Shooting the scene where Bengt and Margareta reaches tha Borgeby Castle for a nice picnic.

go off the motorbike and take off the equipment, kori back protector movie shooting at Borgeby Castle
Shooting the scene where Bengt and Margareta reaches tha Borgeby Castle for a nice picnic, Bengt is on his way off the bike..

Shooting the scene where Bengt and Margareta reaches tha Borgeby Castle for a nice picnic
Margareta is packing her equipment in her KORI back pack.

Shooting the scene where Mikael is at the coast line packing the motorcycle equipment in the KORI back pack at Barsebäck hamn
Shooting the scene where Mikael is at the coast line packing the motorcycle equipment in the KORI backpack.
Shooting the scene where Mikael is at the coast line packing the motorcycle equipment in the KORI back pack at Barsebäck harbour.
Shooting the scene where Mikael is at the coast line with the motorcycle equipment packed in the KORI backpack.
This movie was made together with my father Sebastian von Wachenfeldt with SvW photo and my brother, also Sebastian von Wachenfeldt, see more of his movies here!