The protectors of the year

The KORI back protector backpack in ” The protectors of the year” in the swedish magazine Snowrider No.2 2012/2012

Very exciting to see our protector together with other more traditional protective equipment for the snowmobilers. KORI is a new way to look upon protective equipment, the unique feature that you are also able to use the product for storage stands out from all other protectors.  

And, we totally agree with the magazine that the most important with protective equipment is that you wear it. Our first customer on the snowmobile market sent us a mail the week after he received his KORI, telling us about an accident where he hit his back quite hard, and that he felt stiff in the back the day after, but that was it. The thing behind this story is that this person had not been using a back protector for several years before he got his KORI, mainly because the previous protector took away to much of the driving-experience.   

We often look back upon this story – this makes all worth all work we put into making KORI reality – Today we are very proud to be a part of “the protectors of the year” – thank you all! 

Go to www.snowrider.se

Read about the snowmobile accident

Read more about the KORI back protector

We all have something in common..

KORI is about protecting Your body & spine...

...simply preserving Your core.

When we designed the brand KORI we searched for a way to describe the beautiful feeling and enthusiasm encountered by driving a motorcycle… but we soon realised that motorcycling only was one of many medium to experience these certain feelings.

Whether it is on the road, in the slope, on water or in a rail parc the experience we are approaching is all about the freedom of being outside, close to nature and exploring new environments, undertaking new challenges and provoke your personal boundaries, feeling that you are alive.

We have asked people; motorcyclists, skiers, snowboarders, snowmobilers, skaters, climbers and other sport enthusiast, what encourages them in their sport… and the responses are very alike, here are a selection:

“It is a feeling of undisclosed freedom. The feeling of flexibility and mobility.”

“It gives Freedom and serenity”

“It is a feeling of being proud, special and unique”

“It is Freedom. The wind and the smell of different shades of nature.”

“It is a dose of adrenaline”

“It is the total concentration on the interaction between myself, my equipment and the laws of nature given in an almost artistic sense. It is beautiful in a way.”

“It is Adrenaline and flexibility -> Freedom”

“It is almost like flying, though without a plane”

This “it” that is described is the core-feeling that evolves the enthusiasm that surrounds these sports. KORI is our interpretation of the word core in this context.

So... on roads that are empty and curvy … slopes that are dazzling white and powdery… fields, green and wavy or white and endless.. we all have something in common, we have “it” in common.

KORI - Encouraging freedom. Encouraging Safety.

Read more about the brand here!

KORI at Swedish Snowcross Finals 2012!

We want to share our friend Peter Granbrant’s pictures from the snowcross finals in Älvsbyn. As Peter wasn’t competing himself, he chose to load KORI with hot chocolate and sandwiches, which he enjoyed in the sunshine.

Watch more of Peter’s pictures here

Peter on snowmobile adventure

Peter Granbrant, a keen snowmobiler from Norrbotten, will be testing KORI in different types of snowmobiling. He previously has bad experience from back protectors and has therefore been snowmobiling without for many years. Peter got interested in the KORI concept that includes the soft and flexible D3O-protector. As a former motorcyclist, Peter draws quite a lot of parallels between motorcycling and snowmobiling.

The first day with KORI on, and on his way to a snowmobile event a couple of Swedish miles away, he very soon gets the confirmation of having made the right choice today, wearing a back protector.

500 meters from home, and after a few tenth of a second of inattention, one of the skis plunges into the snow. The snowmobile stops and overturns and Peter is thrown off at nearly 100km/h. After two solid impacts on the back, he stands up, establishes that he is ok and continues his journey, wondering: “Karma or KORI?”

When arriving at the event, Peter sure had a lot to tell =). He feels that the interest for protection among snowmobilers has grown.

In the evening, the back felt a little stiff but the next morning, Peter basically felt nothing at all. So he took a trip up the Stor Jons Berget. No “stunts” this time =) but a rather sweaty off-road drive upwards the 250 meters high mountain.

At the summit, Peter was surprised that he wasn’t the least wet-sweaty on his back (which he had been before with other protectors). Peter wore KORI for 8 hours without taking it off, despite coffee and talk pauses with people all along the way. He feels that the protector keeps his back warm enough when he takes a pause and that it’s flexible.

We are very happy that the KORI-protector arrived in time! 

The Motorcycle Fair

It was time again, on 27-30 January, after a year hiatus, it was back - Sweden's biggest motorcycle fair.

No, KORI did not participate - we are not there yet, but we went there and we got the chance to meet them all. We had to meet to get to know the industry and we got a taste of what the season will be able to offer.

Some of them we met:

SMC - a great organization for all Swedish Motorcyclists!

SVEMO - What would motorcycle sport be without Svemo? Swedish Motorcycle and Snowmobile Federation.

Bilsport&MC - the insurance company that understands the motorcyclist.

Motorrad - Our Swedish edition of Europe's biggest motorcycle magazine!

Bike - A sporty, yet wide motorcycle magazine for all of us who love to ride motorcycles.

MC-Nytt - Sweden's oldest motorcycle magazine to highlight the joy we experience as motorcyclists.

AlltomMC - magazine with genuine passion for riding bikes in all forms.

See "on-two-wheels-movie" where motorcyclists talk about their feelings about the bike - always great to hear! Freedom. Joy. Adventure.

The MC Fair really gave us butterflies in the stomach. Much-needed under the circumstances!