Believe In Your Ideas!

TodayKORI will participate in this very exiting event ”Believe in your ideas”. I willtell my story about KORI and show how a simple “every-day-problem” became anproduct-idea which took me on my path that later became KORI. 

This isa weekend course for girls who are curious about entrepreneurship. It is arrangedby Lunds University through one of my favourite organisations – Venture lab! Theweekend will explain ”all about” how it is to start your own business and howto go from idea to business.

Thoughsome say (together with myself) these are things that can not be taught, theseare absolutely things that give an inspiration to gain the curiosity andcourage to find your own path and then learn what it is all about through your ownexperiences.

Aweekend full of entrepreneurial spirit and inspiration – all what business isall about!

Better to be late than not at all..

Firstly I want to apologize for not giving this presentation until now… better late than never, isn’t that right? During the last two months we have had the opportunity to have Olof Person with us at KORI experience. Along with other things Olof stands behind this new optimized and more user friendly blog. Olof has also taught himself and us about several other things regarding SEO (Search Enginge Optimization).

Sadly, tomorrow is the last day with KORI. The day after tomorrow Olof will continue his journey, hopefully with an extra little entrepreneurial glint when he approaches new opportunities. We hope that KORI has given Olof a valuable time. From our perspective, he has certainly left his mark, his likable personality will be missed and all the work he has put down will most certainly be of value in the progress of increasing the presence of KORI on the world wide webb!

Thank you Olof for this time, we’ll keep in touch!

Moving forward..

KORI's advisory board in discussion for the future! Mats Ögren, Johan Ulriksson, Per-Arne Stenlund.

If you might have missed it - KORI is right in a shift where we go from preparing and production into action.

Today I had our first meeting with the KORI advisory board.

These meeting makes me think about who I am and how I came to be here.. How does it come that three intelligent persons with an impressive portfolio takes their time to sit with me and giving 100% focus to my company – my KORI.

During 2 hours we talked about ourselves, who we are and who we were. They spoke about their experience and I spoke about my inexperience. We spoke about KORI who we are and where we would like to be. This was only the first meeting. It felt great and I look forward to be working with them.

They will speak about success and mistakes while I will speak about vision and values.

I admire them and I am thankful for having the chance to get to know them.

Meeting Filip Ljungberg at Air Wipp

There are several types of what is known as an entrepreneur... myself I do not know what to call them ... The word entrepreneur is to me a very loaded word with  different meanings for different people .. What I want to talk about is something that is partially covered by the word entrepreneur, partially of something else ..

When I met Philip Ljungberg from AirWipp today I felt something that I think many people (including myself) are talking about in this context! Skillfulness - commitment - optimism - openness and above all joy!

The offering will be good - better and even the best! The road there's supposed to be open humble and funny, without forgetting the bends with -ier and-est! If you believe in it and live according to it then it feels like it will succeed. There, I think I (Sophie) on Kori and Filip at Air Wipp agrees!

.. some people develop products ...
.. others develop themselves and their talents ...

Some people call it entrepreneurship.
What I like to call it today is a good feeling in my stomach!

www.filipljungberg.se
www.air-wipp.com

Money! Pooh and Moaning!

I'm not someone who is good at this subject ... As an entrepreneur, you are expected to be a person whose primary motivation is money, the dream of becoming rich and wealthy? Sometimes it feels like the whole society is built up after that we "should" have this abstract phenomenon, money, as a driver ..

Personally, I do not I, I understand (maybe) the importance of money, I understand (maybe) the purpose of the money, but I certainly do not understand the logistics of money!

Money. Money. Money.
Money is for me an abstract phenomenon in the form of numbers, banking, accounting, liquidity, budget, expenses, calculations, tax declaration, tax ... in the future, all this with the help of a little magic (which can also be called the strategy and / or business) turn into revenue, profits and profitability ...

As an entrepreneur, and as in the relatively near future in great need of money this blog post is not the best tactic to attract an investment ... it is not the purpose. The purpose of this blog is purely to dispel my thoughts ... that spins and spins ... I do not believe that you can attract sponsors with beautiful, promising excel sheets. Something more is needed to make the deal credible and achievable!

The Brand

I wanted to create a brand that would stand for more than just products. I wanted to create a brand that could convey the mischievous, curious and terrified feelings I had as a motorcyclist, as an entrepreneur, as an innovator, designer ... 

I wanted to convey the core in the emotions  - "the core feeling" - I wanted to convey KORI.

Many thanks (again) to those who helped me convey the feeling through both figurative and film! Michael Olenmark, Jenny Ekdahl, Nadja Maya, Maya Hansson, Samuel Hildingsson, Mikael Hildingsson, Axel Åkerlund (Creative Music), Johanna Löfgren, George and Ingrid:

http://www.youtube.com/watch?v=rsPgpg_eqOU