KORI began as a groundbreaking innovation for motorcyclists, a vision of perfect freedom and uncompromised safety.
Today, we are growing into a brand with genuinely developed products with high Swedish made quality and we have
taken our vision of freedom and safety to meet sports enthusiasts with different specializations that and likeminded needs.

For us it is the feeling and experience of the sport or activity that sets focus on which needs to be solved and how
the products should be designed.

Our first product, KORI-D3O which is a new concept of back protectors that can be transformed into a back pack.
In this blog you will follow our journey and our inspirations.

KORI Encouraging Freedom. Encouraging Safety.
http://www.koriexperience.com/

Saturday, January 1, 2011

The Brand

I wanted to create a brand that would stand for more than just products. I wanted to create a brand that could convey the mischievous, curious and terrified feelings I had as a motorcyclist, as an entrepreneur, as an innovator, designer ... 

I wanted to convey the core in the emotions  - "the core feeling" - I wanted to convey KORI.

Many thanks (again) to those who helped me convey the feeling through both figurative and film! Michael Olenmark, Jenny Ekdahl, Nadja Maya, Maya Hansson, Samuel Hildingsson, Mikael Hildingsson, Axel Åkerlund (Creative Music), Johanna Löfgren, George and Ingrid:


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