KORI began as a groundbreaking innovation for motorcyclists, a vision of perfect freedom and uncompromised safety.
Today, we are growing into a brand with genuinely developed products with high Swedish made quality and we have
taken our vision of freedom and safety to meet sports enthusiasts with different specializations that and likeminded needs.

For us it is the feeling and experience of the sport or activity that sets focus on which needs to be solved and how
the products should be designed.

Our first product, KORI-D3O which is a new concept of back protectors that can be transformed into a back pack.
In this blog you will follow our journey and our inspirations.

KORI Encouraging Freedom. Encouraging Safety.
http://www.koriexperience.com/

Sunday, January 30, 2011

The Motorcycle Fair

It was time again, on 27-30 January, after a year hiatus, it was back - Sweden's biggest motorcycle fair.

No, KORI did not participate - we are not there yet, but we went there and we got the chance to meet them all. We had to meet to get to know the industry and we got a taste of what the season will be able to offer.

Some of them we met:
SMC - a great organization for all Swedish Motorcyclists!
SVEMO - What would motorcycle sport be without Svemo? Swedish Motorcycle and Snowmobile Federation.
Bilsport&MC - the insurance company that understands the motorcyclist.
Motorrad - Our Swedish edition of Europe's biggest motorcycle magazine!
Bike - A sporty, yet wide motorcycle magazine for all of us who love to ride motorcycles.
MC-Nytt - Sweden's oldest motorcycle magazine to highlight the joy we experience as motorcyclists.
AlltomMC - magazine with genuine passion for riding bikes in all forms.

See "on-two-wheels-movie" where motorcyclists talk about their feelings about the bike - always great to hear! Freedom. Joy. Adventure.

The MC Fair really gave us butterflies in the stomach. Much-needed under the circumstances!