KORI began as a groundbreaking innovation for motorcyclists, a vision of perfect freedom and uncompromised safety.
Today, we are growing into a brand with genuinely developed products with high Swedish made quality and we have
taken our vision of freedom and safety to meet sports enthusiasts with different specializations that and likeminded needs.

For us it is the feeling and experience of the sport or activity that sets focus on which needs to be solved and how
the products should be designed.

Our first product, KORI-D3O which is a new concept of back protectors that can be transformed into a back pack.
In this blog you will follow our journey and our inspirations.

KORI Encouraging Freedom. Encouraging Safety.
http://www.koriexperience.com/

Tuesday, June 28, 2011

We´ve gone fishing! :-)


Monday, June 20, 2011

2 x KORI = Twice as good !


KORI on the bike, both with and without a motor!

On the motorcycle: end the week on the design exhibition (where I will be exhibiting my thesis!) On old cornershop "Hemköp" in central city of Lund. Park on a back street, undress, pack up and go away. Piece of cake, as always!


On your bike: earlier this spring I moved (with partner and cat) into the country, about 20kms to the office with pretty nice bike paths. My graduation present from myself and my partner became this amazing bike! In addition to a test drive to the office last week, got to show what it went for this weekend. With an average speed of 28km/h still feels quite ok, as the first round on a windy Sunday afternoon! Obviously KORI went on my back for the bike test!


KORI felt comfortable, flexible, easy and above all adaptable to the content. Thanks to KORII had quick access to water (more about this later), the opportunity to have an extra shirt with, good place for mobile (which of course was to measure and map the entire tour) .. . after testing the bike with KORI, I can hardly imagine to jump on the bike again without ..
Otherwise it´s been a slow day at the office. In addition to a newly filed application for the Innovation Award (kudos Emil!!)
So I have tried to compile clauses and materials to begin the as yet little secretive collaboration as we speak so plenty of :-) this is difficult and it takes time. .. but with the help of great lawyers who can handle this type of writings we get an understanding of what we are getting into before we take the next step forward.

Wednesday, June 15, 2011

More packets to send!

Just over a month ago we sent a package that returned home with good news. There was good news about a partnership that creates a really cool and unique product. Thanks to the good news, we now have been able to send off another exciting package ... Package includes, but one embroidered logo, a complete prototype. The prototype contains in turn a CE-marked back protection of the higher standard (Level 2). This is amazing and I promise to tell you more about the good news soon!
It feels a little weird to wrap a protective product in double-layers of bubble wrap .. but for some strange reason it feels better that way :-). This time we send KORI on its first product test. I promise to follow up on how it went, as soon as we got the result :-) Incredibly exciting!
This post resulted in two promises - two promises that means a lot to us - we look forward to keep them!

Tuesday, June 14, 2011

Money! Pooh and Moaning!

I'm not someone who is good at this subject ... As an entrepreneur, you are expected to be a person whose primary motivation is money, the dream of becoming rich and wealthy? Sometimes it feels like the whole society is built up after that we "should" have this abstract phenomenon, money, as a driver ..

Personally, I do not I, I understand (maybe) the importance of money, I understand (maybe) the purpose of the money, but I certainly do not understand the logistics of money!

Money. Money. Money.
Money is for me an abstract phenomenon in the form of numbers, banking, accounting, liquidity, budget, expenses, calculations, tax declaration, tax ... in the future, all this with the help of a little magic (which can also be called the strategy and / or business) turn into revenue, profits and profitability ...

As an entrepreneur, and as in the relatively near future in great need of money this blog post is not the best tactic to attract an investment ... it is not the purpose. The purpose of this blog is purely to dispel my thoughts ... that spins and spins ... I do not believe that you can attract sponsors with beautiful, promising excel sheets. Something more is needed to make the deal credible and achievable!


Friday, May 27, 2011

Try to beat my week...

First of all... we got good news from a possible collaboration that would mean alot, and really (ALOT!) for KORI, cant say more than that right now... but it was a good step for the KORI back protector!

Secondly, tuesday we (me and Maria) met Isabella Löwengrip, an inspiring young serial-entrepreneur also called "Blondinbella", she really gave an "ego-boost"

Sophie von Wachenfeldt Maria och Isabella Löwengrip Blondinbella

To meet with Isabella me and Maria took the motorbike and we got the chance to test an old vs new prototype of the KORI back protector backpack, of course it was well used letting us go to the event without all the equipment, very nice feeling! 


kori back protector backpack prototypes new prototype vs new prototype
new prototype vs an old prototype - a nice difference!
Then came wednesday and it was time to meet Alexander Osterwalder: A businessmodel guru whom inspired us to think wider and bigger about the business model for KORI!! Thank you Alexander Osterwalder, Teknopol, Minc and Malmö Stad for this event!


kori gets inspired by alexander osterwalder

So Thursday we did the Alex Osterwalder-business model-workshop!

inspired by alexander osterwalder we did a business model workshop



inspired by alexander osterwalder we did a business model workshopinspired by alexander osterwalder we did a business model workshop

and many other things... a great week I would say!




Monday, May 23, 2011

It feels so right!

Yesterday I had a fantastic day on the course of "Knutstorp" with "Sweden motorcyclists" (www.svmc.se). I would again like to congratulate them for this lovely motorcycle organization that stands for everything you want from a bike culture: great atmosphere, great personal training of good instructors. Simply a lovely day that floated on with a constant smile on your face and a tingle in the stomach.

The purpose of yesterday's course (BKK: Better Driving Skills) was learning to drive safer on the road. Find balance, stability, learning to take curves, position yourself so that oncoming traffic is able to detect early and not to forget "to become one with your motorcycle and your driving style." For me, the goal was primarily to teach me to handle turns and tight curves better. Previously, I felt a certain nervousness in tight curves so that sometimes I miss one of the most wonderful feelings running motorcycle  (cornering) but primarily makes me rigid and impairs my driving skills considerably.

The best thing about a day like this is that it significantly enhances the experience: balance, security, knowledge, driving characteristics ... The freedom and safety!
When we went home for the evening, I felt soo happy. Pleased with the day and my performance with my motorcycle. Satisfied with KORI's prototype which of course was on the track and felt comfortable, responsive and stable! Pleased to be a part of this atmosphere, both personally and professionally ... Satisfied!
It feels just right now!
KORI - For Freedom. With Security.

Wednesday, May 11, 2011

Back protector makes it so easy!

Keep in mind that it can actually be easy - to enjoy a warm, sunny summerday on a motorcycle in the center of Malmö!
So this was it: I had to run an errand in the town center of Malmo today.
A beautiful day like this, I would not like to go by train or in the car.
A  beautiful day like this there is no doubt - I want to ride a motorcycle!
A beautiful day like this, I wanted to take the opportunity to eat lunch on the town with a great friend!

This is what I did - I began by texting my amazing friend, double-checking that she wants to meet me. When I got it confirmed I sat on the motorcycle and drove off (dressed with all safety ofcourse!).
When I came to Malmö ("Lilla Torg" roughly) I turned into the small and constantly full parking lot at the main square - parked without problems (motorcycle parking). Now I was about 50 meters from the place I was going to.
Then I shut the engine, jumped off the bike and gave thanks for a great ride. Took off my equipment, packed it down - and walked away.
Did my case. Ate a nice lunch. Went back to the motorcycle. Got dressed with the equipment - and drove away. Easy as pie. It should not have to be harder than this!   :-)