KORI began as a groundbreaking innovation for motorcyclists, a vision of perfect freedom and uncompromised safety.
Today, we are growing into a brand with genuinely developed products with high Swedish made quality and we have
taken our vision of freedom and safety to meet sports enthusiasts with different specializations that and likeminded needs.

For us it is the feeling and experience of the sport or activity that sets focus on which needs to be solved and how
the products should be designed.

Our first product, KORI-D3O which is a new concept of back protectors that can be transformed into a back pack.
In this blog you will follow our journey and our inspirations.

KORI Encouraging Freedom. Encouraging Safety.
http://www.koriexperience.com/

Thursday, April 19, 2012

Ready to go!



A nice afternoon-drive in the spring-like sun.
Goal: meeting at Ideon Agora regarding an inspiring masters thesis about experiences, consumption and "togetherness" - very interesting! My back protector is packed with the motorcycle equipment and I am ready to go..

Friday, April 13, 2012

KORI at Swedish Snowcross Finals 2012!


We want to share our friend Peter Granbrant’s pictures from the snowcross finals in Älvsbyn. As Peter wasn’t competing himself, he chose to load KORI with hot chocolate and sandwiches, which he enjoyed in the sunshine.
kori back protector with Peter at the Swedish snowcross final 2012

kori back protector packed with warm choclat with Peter at the Swedish snowcross final 2012
Watch more of Peter’s pictures here

Wednesday, April 11, 2012

A new concept of back protectors

KORI is a new concept of back protectors. Our slogan is Encouraging Freedom. Encouraging Safety.
This movie shows three real, scenarios with actual KORI-users showing how KORI has changed their motorcycle lifestyle! When ever and where ever the KORI back protector can be transformed into a back pack, storing your personal epuipment, giving you freedom, flexibility and spontaniety.


See the result: 



gopro camera is put behind the car kori back protector movie shooting
Trying out the GO PRO camera - KORI movie team seem to make it work :-)
gopro camera is put behind the car kori back protector movie shooting
The GO PRO camera is put behind the car, Johan is driving just behind it!

go off the motorbike and take off the equipment, kori back protector movie shooting in malmö
Shooting the scene where Johan goes off the motorbike and takes off the equipment.

go off the motorbike and take off the equipment, kori back protector movie shooting in malmö
Johan "on the way to meeting" with motorcycle equipment in the KORI backpack!

go off the motorbike and take off the equipment, kori back protector movie shooting in malmö
Shooting the scene where Johan meets Per-Arne with all the equipment on in the KORI back pack.

go off the motorbike and take off the equipment, kori back protector movie shooting at Borgeby Castle
Shooting the scene where Bengt and Margareta reaches tha Borgeby Castle for a nice picnic.

go off the motorbike and take off the equipment, kori back protector movie shooting at Borgeby Castle
Shooting the scene where Bengt and Margareta reaches tha Borgeby Castle for a nice picnic, Bengt is on his way off the bike..

Shooting the scene where Bengt and Margareta reaches tha Borgeby Castle for a nice picnic
Margareta is packing her equipment in her KORI back pack.

Shooting the scene where Mikael is at the coast line packing the motorcycle equipment in the KORI back pack at Barsebäck hamn
Shooting the scene where Mikael is at the coast line packing the motorcycle equipment in the KORI backpack.
Shooting the scene where Mikael is at the coast line packing the motorcycle equipment in the KORI back pack at Barsebäck harbour.
Shooting the scene where Mikael is at the coast line with the motorcycle equipment packed in the KORI backpack.
This movie was made together with my father Sebastian von Wachenfeldt with SvW photo and my brother, also Sebastian von Wachenfeldt, see more of his movies here!


Wednesday, March 28, 2012

Tens of thousands motorcyclists protested in France

motorcycle demonstration in paris

The French are known to react massively when they are discontent. Maybe it’s in their blood since the French Revolution?
Last weekend French FEMA member FFMC raised its voice and called "for a different road safety policy". On Saturday, March 24, 70.000 riders protested all over France followed by 15.000 riders on Sunday in Paris. In view of the presidential elections FFMC delegations visited the offices of the main candidates to hand over the FFMC manifesto…

Thursday, March 22, 2012

KORI in SNOWMOBILE nr 6


kori genialiskt ryggskydd med inbygg ryggsäck
The text in english (from the swedish magazine) Snowmobile:

”Ingenious back protector with built-in backpack
This autumn I heard of the Swedish KORI, which at first looks like a common back protector. But when you look closer you discover a pair of zippers, and when you open those, the protector transforms into a backpack. Ingenious!
For best fitting and safety, KORI exists in three sizes: small, medium and large. As I already stated above, KORI is thus something as ingenious as a back protector with an integrated backpack.

CE-certified protector
Starting with the protector itself, it is CE-certified, 1621-2, Level 2. To meet these standards, the back protector must protect the spine and the soft tissue against shocks and knocks. To get certified according to the higher standard, Level 2, the energy from the test hits should correspond to 50 Joules. On the inside of the protector, the average value of the impact from all the hits (at least five different points), should not exceed 9 kilo newton.
KORI has chosen to bet on the protection material D3O Viper Pro for the back protector. Although it feels alarmingly soft when you touch it, it has a surprisingly good ability to damp the energy from shocks and knocks.

Adjustable storage space
 
When you've unfolded the backpack it offers 30, 35 or 38 liters of storage space, depending on which size of the KORI you've chosen. With some elastic drawstrings, you can adjust the pack so that it's conforms exactly to its contents and does not flap.

The material is made of a durable and somewhat "slippery" nylon fabric, easy to keep clean. Right through, the back protector/backpack feels of very high quality with nice details. Proper straps eith a body-belt, ensure that KORI fits like a glove.
 

Small compartments and cargo loops missing
The backpack consists of only one big pack. Personally, I would like to have at least one small compartment for little things and some loops for a spade and other.

Moreover, I think that the cover has its faults. It is closed with a drawstring and Velcro and if you're not careful with folding the upper part of the pack (as on a canoe pack), snow and water easily can find its way into the pack.

Apart from these details, KORI is an ingenious innovation which, with some refinement, is a supreme product. KORI costs 4000 kr. More information at
 www.kori.se

Friday, March 9, 2012

An innovative back protector

kori an innovative back protector

The Swedish motorcycle magazine Motorrad nr3 (mars 2012), also writes about one of the news from the fair:
KORI - an innovative back protector
A back protector that unfolds into a bag, sounds smooth, doesn't it? The Swedish company KORI has developed a CE-certified back protector that fits under the jacket or the leather suit. When you stop you can easily fold it out and get a backpack.
 
- In this bag I have trousers, jacket, helmet and gloves, says Sophie von Wachenfeldt, who designed the protector.
The protector included in KORI, comes from the British D3O. It is flexible, it breathes and is certified Level 2. KORI is produced in Småland and the price is 4000kr.”
You can also read the article from the fair at Fastbikes.se:

Thursday, March 8, 2012

Peter on snowmobile adventure

kori back protector on a snowmobile

kori back protector on a snowmobile
Peter Granbrant, a keen snowmobiler from Norrbotten, will be testing KORI in different types of snowmobiling. He previously has bad experience from back protectors and has therefore been snowmobiling without for many years. Peter got interested in the KORI concept that includes the soft and flexible D3O-protector. As a former motorcyclist, Peter draws quite a lot of parallels between motorcycling and snowmobiling.

The first day with KORI on, and on his way to a snowmobile event a couple of Swedish miles away, he very soon gets the confirmation of having made the right choice today, wearing a back protector.

500 meters from home, and after a few tenth of a second of inattention, one of the skis plunges into the snow. The snowmobile stops and overturns and Peter is thrown off at nearly 100km/h. After two solid impacts on the back, he stands up, establishes that he is ok and continues his journey, wondering: “Karma or KORI?”

When arriving at the event, Peter sure had a lot to tell =). He feels that the interest for protection among snowmobilers has grown.

In the evening, the back felt a little stiff but the next morning, Peter basically felt nothing at all. So he took a trip up the Stor Jons Berget. No “stunts” this time =) but a rather sweaty off-road drive upwards the 250 meters high mountain.

At the summit, Peter was surprised that he wasn’t the least wet-sweaty on his back (which he had been before with other protectors). Peter wore KORI for 8 hours without taking it off, despite coffee and talk pauses with people all along the way. He feels that the protector keeps his back warm enough when he takes a pause and that it’s flexible.

We are very happy that the KORI-protector arrived in time!