From the very beginning, we produced the figure KORI. A spirited Alert curious figure who symbolized the wild, adventurous and surreal feelings surrounding a motorcycle. The long ears represent freedom and responsiveness. The curious eyes and childish but cocky expression stands for the mischievous and confident feeling that conveys the motorcycle. There was a fellow who eventually needed a name.
We were searching for a name that would convey our feeling - feeling of freedom, pride, mischievousness, curiosity, flexibility, spontaneity, adventure covetousness ... At the same time, we wanted to highlight the profound relationship that is found between the individual and the motorcycle, which is a special relationship, difficult to put into words ...
Trying to summarize all this in a single word, or even a name soon proved to be anything but easy. We wanted to get everything without really saying anything!
Finally one day we asked ourselves some swenglish "what exactly is the "Core" in our product and our brand?" And suddenly we had the answer in front of us:
- It's "Cor" it's all about!
Kori name originated from the word "core" = "the central or most important part of something"
We took the word core and lifted it to a new dimension: Kori, a mischievous and a bit cocky wave with a scoop of freedom, joy, curiosity and spontaneity.
Today is our figure our internal mascot that reminds us of who we are and what we stand for. It is still hard to straight up and down to put actual words what Kori really is and stands for, Kori is a feeling ... It's about to experience Kori. It's about finding their Kori ... The one who has known the feeling also know what we're talking about.
Word linguistic meanings:
- In Finnish, the word basket / bärredskap
- In Serbian, the word usage.
- On Indonesian / Malay, the word door.
- The Slovenian / Czech, the word corridors.
- In Hungarian, the word age.
- In Korean, the word connection
- The Bangladeshi is "kori" a plural of "kora" and that means "ourselves."
Neija Kori = we do it our selves. Help Organization in Bangladesh.
Kori also:
- A first name (USA) that can be used by both men / women.
- A nickname (France and England) for the name Corinne originally from Corinna / Korinna meaning virgin / maiden.
- A village in Central Africa
- A city in Japan
- A people in India that is strongly associated with weaving and textile industry.
- An African word for valley in the desert where water collected during rainy periods. Hence a kind of gathering place for animals.
- A large African bird in Africa (Kori Bustard), one of the largest flying birds.
- Kori has also previously been the name of an Indian currency (up to 1947)
