Suddenly back to square one again.

After a much needed week of vacation and back to the office. Then it came. Suddenly!

When we just started giving up hope. Suddenly...
After a few phone calls reported news came:
"We have found the material! We will send it to the factory in the morning! "
I'm just saying, thanks Tomas! We were back on track!

A needed break in the Alps

Once in February, the days are filled with very mixed feelings. Enthusiasm and expectations fought with emptiness and anxiety.

For my part, I took a break, left the office and went on a ski trip. The ski trip was well deserved and much needed! And not only that, we got the chance to really experience the benefits of KORI even on the ski slope!

It will come at some point .. adversity ..

When we needed it least we got also an unexpected e-mail instead of a delivery note: "The material ... is unable to get hold of, it is no longer a stock item." Material is not? What do they mean? We've held it in our hands, touched it, tested it with  SP Technical Research Institute of Sweden. Ooohhh we had decided to do so! It was the best of the best, why does´t it exist?! Cursed. Amazed. Zero Collateral. Suddenly we are at square zero again ... ou are not at square zero, but to square minus one hundredth

We did not think it was an option to go to the "next best" combination. So what did we do...? We waited, emailed, phoned, waited, emailed, called and waited...

The Motorcycle Fair

It was time again, on 27-30 January, after a year hiatus, it was back - Sweden's biggest motorcycle fair.

No, KORI did not participate - we are not there yet, but we went there and we got the chance to meet them all. We had to meet to get to know the industry and we got a taste of what the season will be able to offer.

Some of them we met:

SMC - a great organization for all Swedish Motorcyclists!

SVEMO - What would motorcycle sport be without Svemo? Swedish Motorcycle and Snowmobile Federation.

Bilsport&MC - the insurance company that understands the motorcyclist.

Motorrad - Our Swedish edition of Europe's biggest motorcycle magazine!

Bike - A sporty, yet wide motorcycle magazine for all of us who love to ride motorcycles.

MC-Nytt - Sweden's oldest motorcycle magazine to highlight the joy we experience as motorcyclists.

AlltomMC - magazine with genuine passion for riding bikes in all forms.

See "on-two-wheels-movie" where motorcyclists talk about their feelings about the bike - always great to hear! Freedom. Joy. Adventure.

The MC Fair really gave us butterflies in the stomach. Much-needed under the circumstances!

And finally came 2011...

...or rather, all of a sudden it was the 2011!

We really do not want to say that something has gone according to plan so far .. The year started with that we lost our father (and grandfather). After many years of impressive and inspiring battle with cancer, he has now left us. It still feels new and difficult to understand.
We cut down a gear but KORI has nevertheless helped us to get back to everyday life.
KORI helps us to think ahead. But we should not hide that we have so far gone through crying, swearing, tired evenings and strange gut feelings.
Nervousness and excitement about KORI has turned into awe.

KORI the brand

But what does the word KORI mean?

From the very beginning, we produced the figure KORI. A spirited Alert curious figure who symbolized the wild, adventurous and surreal feelings surrounding a motorcycle. The long ears represent freedom and responsiveness. The curious eyes and childish but cocky expression stands for the mischievous and confident feeling that conveys the motorcycle. There was a fellow who eventually needed a name.

We were searching for a name that would convey our feeling - feeling of freedom, pride, mischievousness, curiosity, flexibility, spontaneity, adventure covetousness ... At the same time, we wanted to highlight the profound relationship that is found between the individual and the motorcycle, which is a special relationship, difficult to put into words ...

Trying to summarize all this in a single word, or even a name soon proved to be anything but easy. We wanted to get everything without really saying anything!
Finally one day we asked ourselves some swenglish "what exactly is the "Core" in our product and our brand?" And suddenly we had the answer in front of us:
- It's "Cor" it's all about!

Kori name originated from the word "core" = "the central or most important part of something"
We took the word core and lifted it to a new dimension: Kori, a mischievous and a bit cocky wave with a scoop of freedom, joy, curiosity and spontaneity.

Today is our figure our internal mascot that reminds us of who we are and what we stand for. It is still hard to straight up and down to put actual words what Kori really is and stands for, Kori is a feeling ... It's about to experience Kori. It's about finding their Kori ... The one who has known the feeling also know what we're talking about.

Word linguistic meanings:
- In Finnish, the word basket / bärredskap
- In Serbian, the word usage.
- On Indonesian / Malay, the word door.
- The Slovenian / Czech, the word corridors.
- In Hungarian, the word age.
- In Korean, the word connection
- The Bangladeshi is "kori" a plural of "kora" and that means "ourselves."
Neija Kori = we do it our selves. Help Organization in Bangladesh.

Kori also:
- A first name (USA) that can be used by both men / women.
- A nickname (France and England) for the name Corinne originally from Corinna / Korinna meaning virgin / maiden.
- A village in Central Africa
- A city in Japan
- A people in India that is strongly associated with weaving and textile industry.
- An African word for valley in the desert where water collected during rainy periods. Hence a kind of gathering place for animals.
- A large African bird in Africa (Kori Bustard), one of the largest flying birds.
- Kori has also previously been the name of an Indian currency (up to 1947)

The preview...

We now started to realize how good and unique KORI's back protection really is!
KORI's cage. The Flexibility - the customizable storage option that is just there, regardless of where, when and how. Protective properties that, without problems, can be compared with the  best back protectors on the market today. Manufacturing and quality from Anderstorp ... in Småland - next door to Anderstorp Raceway - the coolest Grand Prix circuit in the Region.

This, we wanted to celebrate. On the 6th of December 2010, we invited to the party.
We wanted to showcase KORI and we wanted to convey the KORI-feeling now.
- Congratulations Niclas, he won the raffle on the preview!
Niclas will thus get one of the first produced back protectors.
Thank you for a very enjoyable evening!