KORI began as a groundbreaking innovation for motorcyclists, a vision of perfect freedom and uncompromised safety.
Today, we are growing into a brand with genuinely developed products with high Swedish made quality and we have
taken our vision of freedom and safety to meet sports enthusiasts with different specializations that and likeminded needs.

For us it is the feeling and experience of the sport or activity that sets focus on which needs to be solved and how
the products should be designed.

Our first product, KORI-D3O which is a new concept of back protectors that can be transformed into a back pack.
In this blog you will follow our journey and our inspirations.

KORI Encouraging Freedom. Encouraging Safety.

Wednesday, February 16, 2011

Suddenly back to square one again.

After a much needed week of vacation and back to the office. Then it came. Suddenly!

When we just started giving up hope. Suddenly...
After a few phone calls reported news came:
"We have found the material! We will send it to the factory in the morning! "
I'm just saying, thanks Tomas! We were back on track!

Friday, February 11, 2011

A needed break in the Alps

Once in February, the days are filled with very mixed feelings. Enthusiasm and expectations fought with emptiness and anxiety.

For my part, I took a break, left the office and went on a ski trip. The ski trip was well deserved and much needed! And not only that, we got the chance to really experience the benefits of KORI even on the ski slope!

Tuesday, February 1, 2011

It will come at some point .. adversity ..

When we needed it least we got also an unexpected e-mail instead of a delivery note: "The material ... is unable to get hold of, it is no longer a stock item." Material is not? What do they mean? We've held it in our hands, touched it, tested it with  SP Technical Research Institute of Sweden. Ooohhh we had decided to do so! It was the best of the best, why does´t it exist?! Cursed. Amazed. Zero Collateral. Suddenly we are at square zero again ... ou are not at square zero, but to square minus one hundredth

We did not think it was an option to go to the "next best" combination. So what did we do...? We waited, emailed, phoned, waited, emailed, called and waited...