KORI began as a groundbreaking innovation for motorcyclists, a vision of perfect freedom and uncompromised safety.
Today, we are growing into a brand with genuinely developed products with high Swedish made quality and we have
taken our vision of freedom and safety to meet sports enthusiasts with different specializations that and likeminded needs.

For us it is the feeling and experience of the sport or activity that sets focus on which needs to be solved and how
the products should be designed.

Our first product, KORI-D3O which is a new concept of back protectors that can be transformed into a back pack.
In this blog you will follow our journey and our inspirations.

KORI Encouraging Freedom. Encouraging Safety.

Friday, December 16, 2011

Thank you VentureLab

I would like to write some words about an organisation that has meant a lot to me, personally and to KORI especially –that organisation is named VentureLab.

It is an organisation made out of belief and inspiration.
It is an organisation living in belief, with inspiration.
An organisation that lives beyond a normal everyday life.

I always speak well about this organisation… but the problem is that, that environment can not be put into words – it can only be experienced.

In a way – Venture Lab is a dirty portacabin with about 18 small rooms full of nerdy people… What can be so interesting about that? Well the answer is everything can be interesting about that!

Nerdy people with different interests, different ages and different backgrounds but in the same stage in life – an experimental, curious and brave stage of life – speaking with each other, helping each other, and believing in each other.

At Venture Lab the KORI back protector / backpack idea was developed into a concept.
At Venture Lab KORI was born, the feeling of KORI, the curiosity in KORI and the culture and brand KORI.

Yesterday we met with VentureLab for their 10years anniversary!

Saturday, December 3, 2011

Snow fest 2011

showing up the new concept kori back protector at snow fest 2011

KORI fully packed with jacket, pants, helmet gloves and goggles!
KORI fully packed with jacket, pants, helmet gloves and goggles!
Snowfest! Dispite rainy weather there were skiers and snowboarders in Lund this early winter day! Weather could have been worse..

The tent, podiums and the dummy flew with the wind and floated with the rain... We were there and showed the new KORI concept, this time KORI was packed with an extra winterjacket, pants, gloves, helmet and not to forget its goggles… there are several ways to use the concept on these sports to…. First we need to introduce it J
We packed up quite early.. but hopefully some happy, wet, winners enjoys our KORI-Seger-Beanies :-) ?

kori back protector at snow fest 2011
Nice jump :-)
kori back protector at snow fest 2011
and...not as nice jump ...