KORI began as a groundbreaking innovation for motorcyclists, a vision of perfect freedom and uncompromised safety.
Today, we are growing into a brand with genuinely developed products with high Swedish made quality and we have
taken our vision of freedom and safety to meet sports enthusiasts with different specializations that and likeminded needs.

For us it is the feeling and experience of the sport or activity that sets focus on which needs to be solved and how
the products should be designed.

Our first product, KORI-D3O which is a new concept of back protectors that can be transformed into a back pack.
In this blog you will follow our journey and our inspirations.

KORI Encouraging Freedom. Encouraging Safety.

Thursday, June 30, 2011

Today I am a tired lawyer...

It's easy to get tired of contracts and law. For a long time I asked myself the question before every similar situation is whether the law scares more than it solves? Yes, the contract takes time! The questions that arise are difficult and often sensitive and the formulations of clauses are endless in their interpretations.

But - this applies that both parties agree on why the contract or agreement is written. The one that you write an agreement with is not a counterpart but a partner, that's the main reason for the agreement to be written.. for us it is a contract... a tool to discuss points that are of importance to the cooperation (before, during and after). The aim is to improve the conditions for the future NOT to wait for problems that may arise along the way.

The problem arises when one party shows interest in understanding on cooperation (agreement / contract) while the other does not even seem to understand what is in their own "proposals for cooperation." We understand it is not really dislike in the sense of lack of confidence, but rather lack of knowledge and time to understand the situation.

We have a common desire for a future cooperation, but between us we have heavy clauses. Interpreting space. Lack of time. Important decisions ... and signatures that can not be given until both understand ... Today, it feels heavy.

I need a break, a little food in the stomach and possibly a stroll in the summer sun...

Wednesday, June 29, 2011

What a great atmosphere!

For several (stupid) reasons, it was a long time ago that I took the time to go away on a motorcycle gathering... When I was younger, in Stockholm (but with neither a  car or motorcycle licence) "Brostugan" was a standing item on the program for wednesday evenings.
There were people, there were cars and there were bikes!

Now I experienced the feeling again - on the "Tuesday meetings" in Löddeköpinge, the mood! The crowd, engine sounds, sun, heat, summer feeling, the music and the cars and above all - the bikes!

That it was a really awesome band in place and played was a bonus! Vaganza Trailerpark, can be highly recommended! They will play several gigs this summer and I'll easily keep track of when I can attend next time! Nice sound - Nice rock. 
Smiling, joy and good tunes!

On two occasions I passed people who were talking about how difficult and hot it was with biker clothes ... the dark side of driving a bike.. not at all, I could just easily walk around with clothes and helmet bundled on my back .. soon very soon... KORI will come to their rescue.

Tuesday, June 28, 2011

We´ve gone fishing! :-)

Monday, June 20, 2011

2 x KORI = Twice as good !

KORI on the bike, both with and without a motor!

On the motorcycle: end the week on the design exhibition (where I will be exhibiting my thesis!) On old cornershop "Hemköp" in central city of Lund. Park on a back street, undress, pack up and go away. Piece of cake, as always!

On your bike: earlier this spring I moved (with partner and cat) into the country, about 20kms to the office with pretty nice bike paths. My graduation present from myself and my partner became this amazing bike! In addition to a test drive to the office last week, got to show what it went for this weekend. With an average speed of 28km/h still feels quite ok, as the first round on a windy Sunday afternoon! Obviously KORI went on my back for the bike test!

KORI felt comfortable, flexible, easy and above all adaptable to the content. Thanks to KORII had quick access to water (more about this later), the opportunity to have an extra shirt with, good place for mobile (which of course was to measure and map the entire tour) .. . after testing the bike with KORI, I can hardly imagine to jump on the bike again without ..
Otherwise it´s been a slow day at the office. In addition to a newly filed application for the Innovation Award (kudos Emil!!)
So I have tried to compile clauses and materials to begin the as yet little secretive collaboration as we speak so plenty of :-) this is difficult and it takes time. .. but with the help of great lawyers who can handle this type of writings we get an understanding of what we are getting into before we take the next step forward.

Wednesday, June 15, 2011

More packets to send!

Just over a month ago we sent a package that returned home with good news. There was good news about a partnership that creates a really cool and unique product. Thanks to the good news, we now have been able to send off another exciting package ... Package includes, but one embroidered logo, a complete prototype. The prototype contains in turn a CE-marked back protection of the higher standard (Level 2). This is amazing and I promise to tell you more about the good news soon!
It feels a little weird to wrap a protective product in double-layers of bubble wrap .. but for some strange reason it feels better that way :-). This time we send KORI on its first product test. I promise to follow up on how it went, as soon as we got the result :-) Incredibly exciting!
This post resulted in two promises - two promises that means a lot to us - we look forward to keep them!

Tuesday, June 14, 2011

Money! Pooh and Moaning!

I'm not someone who is good at this subject ... As an entrepreneur, you are expected to be a person whose primary motivation is money, the dream of becoming rich and wealthy? Sometimes it feels like the whole society is built up after that we "should" have this abstract phenomenon, money, as a driver ..

Personally, I do not I, I understand (maybe) the importance of money, I understand (maybe) the purpose of the money, but I certainly do not understand the logistics of money!

Money. Money. Money.
Money is for me an abstract phenomenon in the form of numbers, banking, accounting, liquidity, budget, expenses, calculations, tax declaration, tax ... in the future, all this with the help of a little magic (which can also be called the strategy and / or business) turn into revenue, profits and profitability ...

As an entrepreneur, and as in the relatively near future in great need of money this blog post is not the best tactic to attract an investment ... it is not the purpose. The purpose of this blog is purely to dispel my thoughts ... that spins and spins ... I do not believe that you can attract sponsors with beautiful, promising excel sheets. Something more is needed to make the deal credible and achievable!