KORI began as a groundbreaking innovation for motorcyclists, a vision of perfect freedom and uncompromised safety.
Today, we are growing into a brand with genuinely developed products with high Swedish made quality and we have
taken our vision of freedom and safety to meet sports enthusiasts with different specializations that and likeminded needs.

For us it is the feeling and experience of the sport or activity that sets focus on which needs to be solved and how
the products should be designed.

Our first product, KORI-D3O which is a new concept of back protectors that can be transformed into a back pack.
In this blog you will follow our journey and our inspirations.

KORI Encouraging Freedom. Encouraging Safety.

Friday, May 24, 2013

Motorcycle trip down to Normandie

kori back protector back pack normandie invasion beaches

kori back protector back pack normandie invasion beaches

A greeting from one of our most satisfied KORI users, Jonas who just returned from this year's first motorcycle trip. This time the journey went to Normandy, where he among other things visited the invasion beaches.

When Jonas goes on a motorcycle trip he drives motorcycle all the way, this time with the exception of boat ferry Gothenburg-Kiel, so there is a couple miles per trip. This time the spring air wa cool, both while driving and when off the bike but just as before Jonas appreciate the softness and comfort of KORI and also on this trip it felt nice having an extra insulating layer against the cool spring air.

In July its time for the next trip by, then Jonas will drive his motorcycle down through Slovenia, Croatia and Italy. A summer trip with warmer air and the need to want to take off more becomes more apparent.

We look forward to hear from him then!

Read more about Jonas here!

Wednesday, May 22, 2013

Rapido, a motorcycle club - driving motorbikes and hanging out

sebastian von wachenfeldt kori experience back protector backpack

Imaging what a machine on two wheels can create, in addition to being a way of transportation, it's an incredible feeling of freedom and a starting point for socialisation. Often, motorcycle clubs mentioned in the media in connection with criminal gangs but there are many nice and non-criminal motorcycle clubs based in a culture where people gather to share the joy of driving, adventures and just hanging out. A motorcycle club like this is Rapido, a motorcycle club in the Swedish capital Stockholm with 160 members, almost half girls and with people from all types of professions. They meet and go on tours, having barbecues and meet up to have a nice time together, nothing more, nothing less.

KORI met Rapido last Saturday when they had their event in Stockholm, a very nice initiative and several other exhibitors where there. Thanks for a nice event, Rapido!

Above is an article about Rapido written about motorcycle clubs of Jacques Wallner for the Swedish Daily News (Dagens Nyheter).

Friday, May 17, 2013

Thinking about the disaster in Bangladesh...

textile industry bangladesh

We're talking about that we manufacture our products in Sweden "with the environment impact and the living standards that we feel that we can stand for", and this may appear to be empty words but it is just examples like these that made us take this decision, the disaster in Bangladesh where over 1,100 textile workers lost their lives.. who would want to stand for that ..
We feel that we are too small to make the kind of demands that would give us full control of what happens in a factory on the other side of the globe, in a culture that we can not compare ourselves with and with a standard of living that makes these conditions considered to be ok ...
What is interesting in this discussion is that not even major companies, global companies such as H&M proves to have the strength (or desire) to achieve full control and take responsibility for their factories ...
When we want to visit our factory here in Sweden so we jump into the car and a few hours later, we sit and have a coffee discussing the production. It is an incredible security and a comfort, not the least that we feel safe with the laws and regulations in Sweden, but also our communication and close contact with production managers and seamstresses the credibility that we want to make us proud of our production and products!
Yes, our prices are higher than our competitors - but we also make sure to fill our products with a user value and a functional value that matches our pricing. In addition to this value, one should not extenuate the security of buying a product that is made with a standard of living that allows our factory workers to go to work each day without having to be concerned, either for themselves, their colleagues or their families.
KORI - Made in Sweden!

Thursday, May 16, 2013

Running in Rome with KORI Squirrel

kori squirrel sport sock running heat test in rome

A greeting from Niklas who's been to Rome testing our KORI Squirrel running sock in the summer heat:

"We've just been to Rome and driven product testing of squirrel at the Circus Maximus (Circo Massimo or as the Italians say). Highly approved, as usual! From now they are therefore also tested in 25 ° heat. "- Niklas, one of our satisfied KORI Sqiurrel users!

Read more about Niklas – here!

Monday, May 6, 2013

The days of the motorcycles.


This weekend it was the day of the motorcycles! Spring is here and the sun was shining!

KORI was present at one of the largest motorcycle stores in the capital, Stockholm. Meff and Sebastian was there introducing motorcyclist to this new concept that can give them more flexibility and freedom on the bike - without compromising with safety!

Friday, May 3, 2013

Review: Protection when motorcycling and when skiing!

soft comfortable back protector backpack skiing kori coyote

Anders has been driving motorcycles for years and he always drives with a back protector, but he would never put on his motorcycle back protection when skiing "you have other demands on movement when skiing than when riding a motorcycle." 
Anders has been away skiing with KORI Coyote on his back. He experienced the feeling of protection as "You even forget that you have it on, did not even think about it, but very nice to feel protected on the skis too".
Anders did not get the opportunity to use the backpack feature during, but he feels the practical benefit of always having extra storage ready if needed. On the motorcycle, however, he feels that the feature to make transform the back protector to the backpack is brilliant - now he just waits in the spring.

Wednesday, May 1, 2013

And the second name is...

The winner of the KORI Hare (worth 200kr) is: Yasmine Sevelin-Yxpil. Congratulations!!


And the first name is...

The winner of the KORI Coyote (worth 3250kr) is: Petra Holmlund. Congratulations!!


We celebrate the arrival of spring!

Today we would like to celebrate Valborg and that spring finally has arrived. We do that by having a toss. We will choose by picking names among all the wonderful people in our network, that have followed KORI experience one way or the other. The 1st name we pick, wins a KORI Coyote, the back protector that unfolds into a backpack! The 2nd name we pick, wins KORI Hare, the popular sport sock, now also in knee length!