KORI began as a groundbreaking innovation for motorcyclists, a vision of perfect freedom and uncompromised safety.
Today, we are growing into a brand with genuinely developed products with high Swedish made quality and we have
taken our vision of freedom and safety to meet sports enthusiasts with different specializations that and likeminded needs.

For us it is the feeling and experience of the sport or activity that sets focus on which needs to be solved and how
the products should be designed.

Our first product, KORI-D3O which is a new concept of back protectors that can be transformed into a back pack.
In this blog you will follow our journey and our inspirations.

KORI Encouraging Freedom. Encouraging Safety.

Monday, June 24, 2013

KORI Squirrel in action

kori squirrel running sock malmö milen 2013

KORI Squirrel "in action" as Niklas is running the local running competition "Malmö-milen" last weekend, running 10kilometers in the center of Malmö. It was a warm summer day but despite the heat he got in at 41.37, well done! 

Niklas has the dream limit to run 10 kilometers under 40 minutes. To achieve this, he just started adding interval training on to the weekly schedule. Its exciting to follow the progress!

Tuesday, June 18, 2013

KORI Coyote - what is the difference?

Backpack with back protector or back protector with backpack? Yes, I use the same words but turn them the other way around.. that is the biggest difference...though there are more.

The unique function with KORI Coyote is that you have your back protector and if you need, you can transform it into a backpack, there is no other product that is compared with that. 

Though, after folding out the backpack you suddenly have several product that can be compared to the KORI Coyote, to name some of them:

Boblbee - also a Swedish brand with a high-class hard-shell backpack that also is certified as a back protector. As it is a hard-shell backpack it is perfect to store your camera-equipment, your computers or other things that. 

Compared to KORI Coyote - Boblbee is a hard-shell backpack, with a given size, can be slightly larger but not smaller and thinner, it is always a backpack..

EVOC Freeride - a german company with a line of bike and snow backpacks with integrated back protector. They have several different models of the backpacks with different specialized features. The backpack can be taken of with a zipper if you like to use the back protector separately without the backpack. The packs are given a certain volume often around 16-20L. Another brand with similar backpacks as EVOC is Ortovox. 

Compared to KORI Coyote - EVOC has a range of small size backpacks with integrated back protectors. If you like to use them only as a back protector you take of the backpack and leave it at home.

So compared as a backpack the biggest difference is the flexibility in volume. KORI can be totally flat as a back protector or large as a hiking pack - and everything there in-between! 

kori coyote back protector backpack volume varation
illustrating the flexibility as the backpack adapts to its content
If you only have you water-system in the pack there is no need to have it larger than the volume of the water. If you on the other hand need to pack a jacket, an extra set of changing of things, your helmet or likely, you have the possibility form the pack so that it fits the content. In short words. Instead of being a fixed product - KORI Coyote adapts to your needs, and not the overall needs, instead the need you have right here right now 

- that is simply what makes the KORI Coyote back protector backpack unique..

Thursday, June 6, 2013

KORI Made in Sweden

June 6, Sweden's national day. We celebrate this day with a one-week offer on KORI Coyote and today, to honor the day, we wish to once again draw attention to our manufacturing and production in Sweden.

It all started when we needed a factory for the development of the concept, moving from one home sewn prototype to a production-ready-product. The closer to the final product we arrived we realized how many factors that play in to get an accurate delivery in the end. Since we had a great relationship, effective communication, and above all we shared the understanding of quality, we felt that there was no reason to look further afield to produce our products. We wanted a stable quality- and delivery control - and we got it!

We have a recent example of the tragedy in Bangladesh, we constantly hear about disasters in both India and China, and we constantly see examples of unfair treatment of factory workers. Today, with the manufacturing culture that exists around the world, we would not be able to stand for the same safe and honest emotion that our products convey. Today, we feel that it is natural for us to retain production in Sweden. We are presently working together with three factories and we want to pay them all a big thank you for a fantastic collaboration, it is with great joy and pride.

Above is a movie from the first set of KORI Coyote, our back protector / backpack, filmed at Moberg Factory amid the forests of "Småland".
Photo: Fia Jobs

Wednesday, June 5, 2013

Transformed from being a back protector into a backpack!

New videos up on YouTube! See how KORI Coyote transformed from being a back protector into a backpack that holds all safety equipment, jacket trousers and a helmet!