KORI began as a groundbreaking innovation for motorcyclists, a vision of perfect freedom and uncompromised safety.
Today, we are growing into a brand with genuinely developed products with high Swedish made quality and we have
taken our vision of freedom and safety to meet sports enthusiasts with different specializations that and likeminded needs.

For us it is the feeling and experience of the sport or activity that sets focus on which needs to be solved and how
the products should be designed.

Our first product, KORI-D3O which is a new concept of back protectors that can be transformed into a back pack.
In this blog you will follow our journey and our inspirations.

KORI Encouraging Freedom. Encouraging Safety.

Thursday, March 28, 2013

"Easter-Bunny" just in time

kori hare sportsock easter bunny
Instead of having the easter-bunny bringing you an egg with candy, we have KORI bringing you a ”bunny” with superior comfort and fit and optimal moisturise transport!

Just in time for Easter we are now launching our new sports socks KORI - Hare. It becomes a bit like a tribute to this holiday traditional symbol – the easter bunny.
The tradition of the ”Easter Bunny” is originally from Germany and is a symbol, just like Santa Claus that comes with eggs and candy to the children. When the Easter Bunny has been on a visit, it's time for the kids to find their Easter eggs oftenly hidden in the garden.
Anyhow.. our sport sock KORI Hare stands for all other values. KORI Hare is specially designed for the active and conscious consumer. The sock is a thin, lightweight sock for layer 1 (in three layer principle) with maximum moisture transportation. Hare is a longer model that is ideal for use of higher boots or boots as the motorcycle boots, ski boots, snowboard boots, horse boots etc. The sock is named Hare, not especially from the easter-bunny J but from the long-eared animal and its ability to move quickly and smoothly at high speeds. Hare is a functional socks for the demanding consumer.

kori hare sportsock optimal ventilation comfort and fit

kori hare sportsock optimal ventilation comfort and fit

kori hare sportsock optimal ventilation comfort and fit

kori hare sportsock optimal ventilation comfort and fit

kori hare sportsock optimal ventilation comfort and fit

Monday, March 25, 2013

"KORI Squirrel is the best runningsock I have tried!"

niklas herrström kori squirrel sport sock running made in sweden

He is driven by the kick he gets from his training, the challenge of better performance and the feeling of keeping a healthy body, now and in the future!

"KORI Squirrel is the running sock which you do not noticed: it fits tight around the foot and it does the job without being noticed. Sleek, smooth and with good support, KORI Squirrel is the best runningsock I have tried! "
/ Niklas Herrström, 31 years. Runner which is near the dream-goal of running 10 kilometers  in 40 minutes.

Niklas main interests are fitness and photography. In his photo, he shows attention to both quality and detail, and with his training, he shows determination and confidence, Niklas is not satisfied with anything but the best.
Besides indoor bandy and gym, it's running that takes the most time in Niklas training. He has the dream limit to run 10 kilometers under 40 minutes (today hi is at 41.33min). Niklas often compeet in local running competitions, his next big challenge is to complete a half marathon in under 1h 40min.
Niklas is aware of the body and its needs an he fully understand how important the feeling in your feet are to successfully perform in a race or workout. Niklas is one of our satisfied KORISqiurrel users!
kori squirrel sport sock running made in sweden

Wednesday, March 20, 2013

Camp Lofoten - a beautiful adventure!

kori ocelot ryggskydd ryggsäck lina sundgren camp lofoten
CampLofoten – if you like an adventure in snowy mountains.. You might want to consider one of the most beautiful places in the world and one of the most exciting adventure camps -  CampLofoten.
Just above the Artic Circle, North West in Norway facing the Atlantic sea you find this marvellous place and this well educated crew which will guide you through this adventure.  

Lina Sundgren, which is part of this crew is one of our test-pilotes for our new concept  KORI Ocelot – and so far she has comfirmed our vision of bringing the most comfortable back protector to the market, her impression of KORI Ocelot is that it is flexible, lightweigt and comfortable!


Tuesday, March 19, 2013

KORI in the north of Sweden

We are happy tp present the largest and oldest motorcycle dealer in northern Sweden and our new dealer for KORI Coyote- back protector and backpack : Northbike

Northbike was founded in 1965 in Sundsvall and was then called Moped & Motor Service. In 2006 it was bought by Jonas Olert who changed the name to Northbike Sweden AB. Since then, Northbike has grown to become one of Scandinavias largest motorcycle dealers whith several motorcycel brands: BMW, Harley-Davidson, Honda, Kawasaki and Triumph. Though, as they say themselves motorcycling is so much more than a bike, so therefore they have a lot of in clothing, helmets and accessories.

”With us, you always get a professional help where we have most sizes and models in stock at home whether you need a new helmet, gloves or anything else. We have become North largest accessory store. Here you will always get a cheerful attitude and prompt service. Welcome and let us serve you!” /Northbike. Dream it. Live it.

This is just the attitude we want from our dealers for our customers!

Friday, March 15, 2013

KORI Hermine packed and ready to go!

The first round our KORI Hermine beanies are now packaged and ready! The first orders are already out!

kori-hermine-packaging-made -in-sweden

kori-hermine-packaging-made -in-sweden

kori-hermine-packaging-made -in-sweden

kori-hermine-packaging-made -in-sweden

kori-hermine-packaging-made -in-sweden

kori-hermine-packaging-made -in-sweden

Thursday, March 14, 2013

The cold weather is continues

kori winter beanie cold weather made in sweden
The cold continues - be sure to not to forget the body's most important parts – the torso and especially the head. Did you know that 50-75% of body heat loss can go through your head if you forget the beanie?

When the body gets cold it starts a ”warming-priority-program” to protect the most important parts of the body, the blood vessels in your hands and feet will contract so that blood flow is concentrated to the vital organs - the torso and the head. This is a way for the body to save heat and energy. Though if you have no heat protection on your head, body heat will then go away though the head. At -10 degrees 50% of body heat loss goes through the head, at – 20 degrees that percentage can go up to 75%. So it is incredibly important to wear a proper beanie in cold weathers.

And of course we are prepared with the warm and comfortable winter beanie -KORI Hermine which is warming with a knitted soft acrylic yearn and an insulating fleece lining that makes the beanie ready for both cold and windy climates!
kori winter beanie cold weather made in sweden


Monday, March 11, 2013

Powder and sunshine with KORI

kori ocelot back protector skiing lina sundgren

We've received a greeting from our new test person Lina Sundgren who is currently in Italy in bright sunshine with lovely powder-covered mountains.

High mountains is her call, skiing is her passion and adventure is her middle name!
During 2013, Lina Sundgren will be out and test KORIOcelot our new back protector that will be launched next winter season. Lina is Environmental consultant at WSP in Malmö, she has worked for Ski Unlimited since 2006, she is involved in Camp Lofoten, and she has lived in both the Norwegian Lofoten and in the Alps.

We've followed her when she walked up the Atlas Mountains in Morocco, which brought both skiing and climbing and we will get to follow her to a ski adventure in Davos (Switzerland), in Morge (Italy), in Charmonix (France) and not to forget her favorite place on earth, Henningsvaer, Lofoten (Norway), where she will join tours and be involved in the CampLofoten. It feels incredibly inspiring for us to follow Lina on her adventures!

Linas impression KORI Ocelot is that it is flexible, lightweight and comfortable!

kori ocelot back protector skiing lina sundgren flexible lightweight comfortable
kori ocelot back protector skiing lina sundgren
kori ocelot back protector skiing lina sundgren

Thursday, March 7, 2013

Great review from france

kori coyote back protector dorsale protection skier racing

KORI has been tested for several month by Stephan Lacas a french skiing chief reporter for the magazine Skieur Racing and responsable for testing in the magazine Skieur and also director of snow-stories.com

Here is his impression of KORI Coyote, what more can we say :-)?

It comes straight from Sweden and honestly, it does it. A real back protector that also turns into a backpack, light, practical, efficient. After testing it for more than a month, we can confirm the efficiency of the product, that is placed beneath the jacket as a pure back protector, but also on, as a backpack. Ergonomic, big enough to enclose the essential, the Coyote is forgotten when skiing while protecting your spine. What more do you wish for?
- Stephane Lacas, Skier Racing

Text in french:
Ça vient tout droit de Suède et franchement, ça le fait. Une vraie protection dorsale qui fait aussi office de sac à dos, léger, pratique, efficace. Après plus d’un mois de test, nous pouvons confirmer l’efficacité du produit, qui se place éventuellement sous la veste en pure fonction dorsale, mais aussi dessus, en fonction sac à dos. Ergonomique, suffisamment volumineux pour embarquer l’essentiel, le Coyote s’oublie en skiant tout en protégeant vos vertèbres. Que demander de plus ?

Stéphan LACAS

Rédacteur en chef adjoint skieur racing
Responsable des tests et rédacteur skieur magazine & www.skieur.com
Directeur de création: www.snow-stories.com

Tuesday, March 5, 2013

A transition in adventures

Here in Sweden, March is a transition between the calm winter white snow and spring feelings. Many have done their ski holiday, but at least as many still have their skiing ahead. While we get to enjoy white frost mornings and clear winter air the sun starts indicating that spring is on the way.

This transition that lies before us is absolutely fantastic. The dark period of the year is going away, the days get longer and the Swedes are ”brought our from their caves”. For some, it means that the first motorcycle ride soon is here - for others it's about enjoying the last days of the white mountains - for some these feelings are side by side - and for some, who takes advantages of the whole year, this is the transition where asphalt and snow meets and get the chance to show their best sides.

Mars – an exciting transition for skiiers, motorcyclists, cyclists, hikers and all other adventurers.

Friday, March 1, 2013

We are lowering the price KORI Coyote

We are lowering the price of KORI Coyote from 450€ to 395€ and no, we are neither lowering by moving the production from Sweden nor by lowering the quality. Instead, we build sustainable relationships with both suppliers, partners and resellers and we  work with efficient logistics and delivery.

We do this because we want to show that we can keep the Swedish manufacturing and Swedish quality while reaching more people.

The new price applies from 1 March and the new price still includes free delivery within Europe.