KORI began as a groundbreaking innovation for motorcyclists, a vision of perfect freedom and uncompromised safety.
Today, we are growing into a brand with genuinely developed products with high Swedish made quality and we have
taken our vision of freedom and safety to meet sports enthusiasts with different specializations that and likeminded needs.

For us it is the feeling and experience of the sport or activity that sets focus on which needs to be solved and how
the products should be designed.

Our first product, KORI-D3O which is a new concept of back protectors that can be transformed into a back pack.
In this blog you will follow our journey and our inspirations.

KORI Encouraging Freedom. Encouraging Safety.

Friday, November 25, 2011

Backpack with protection

backpack within protection kori is a CE certified protector
Read about KORI in the latest number (no12) of the Swedish motorcycle magazine "Allt om MC"

”Backpack within protection
The newly started company KORI, has launched a CE-certified back protector that expands into a backpack. The protective plate used in KORI comes from D3O while the backpack itself is made of nylon. It is available in S, M and L with the volumes 30, 35 and 38 liters. Price on the Swedish market is 4000 skr. More info at  http://www.koriexperience.com/ .

Hey there!
Sophie von Wachenfeldt is an innovator, entrepreneur and the founder of KORI.

How did you get the idea?
- I took my motorcycle licence a couple of years ago. I always want to wear maximum protection when I ride and soon I discovered the trouble with carrying all my equipment once off the bike. As I was studying industrial design, a natural step for me, was to realize my ideas.”

Monday, November 14, 2011

Three fantastic days at the Winter Show fair in Stockholm.

kori back protector back pack at the winter show skiing snowboarding snowkiting
Of course we were nervous, barely two weeks of preparation, a new and relatively unexplored winter-segment (skiers, snowboarders, snowkiting, snowmobile etc.) and the first time outside of our safe sphere with people that likes and believe in KORI.

But KORI were gladly welcomed.

We are out of flyers, the response of the contest has been great and the spontaneous input and feedback has been wonderful. There were so many skiers, kiters, snowboarders and even snowmobilers, horse-riders and motorcyclists who came by, tried KORI out and perceived the KORI concept. Of course KORI does not meet everyone’s needs – but KORI surely seem to fill up an empty space that many people now are aware of.

We also have great input on functional accessories and supplements that would

About to leave the fair, we first got chased by a man who was afraid to miss the our  contest and secondly we were chased by a man who was anxious not to miss the chance of buying his own KORI-Seger-beanie.

Thank you Tott Hotel and Winter Show for some great days in Stockholm!

You will find photoes from the Winter Show at Facebook!

kori back protector back pack at the winter show skiing snowboarding snowkiting

kori back protector back pack at the winter show wit active ski travel, skiing snowboarding snowkiting

kori back protector back pack at the winter show skiing snowboarding snowkiting
Sebastian von Wachenfeld, part owner of KORI experience AB

kori back protector back pack with tott hotel åre sweden at the winter show skiing snowboarding snowkiting
The team at Tott Hotel together with the KORI team!

kori back protector back pack at the winter show with the polar bear skiing snowboarding snowkiting
KORI with the very nice polar bear :-)

kori back protector back pack at the winter show skiing snowboarding snowkiting
Anders from Tärnaby Kite is testing the D3O back protector :-) bildtext

Wednesday, November 9, 2011

Moving forward..

kori advisory board in discussion about the future.
KORI's advisory board in discussion for the future! Mats Ögren, Johan Ulriksson, Per-Arne Stenlund.

If you might have missed it - KORI is right in a shift where we go from preparing and production into action.

Today I had our first meeting with the KORI advisory board.

These meeting makes me think about who I am and how I came to be here.. How does it come that three intelligent persons with an impressive portfolio takes their time to sit with me and giving 100% focus to my company – my KORI.

During 2 hours we talked about ourselves, who we are and who we were. They spoke about their experience and I spoke about my inexperience. We spoke about KORI who we are and where we would like to be. This was only the first meeting. It felt great and I look forward to be working with them.

They will speak about success and mistakes while I will speak about vision and values.

I admire them and I am thankful for having the chance to get to know them.

Tuesday, November 8, 2011

Vacancy, well not yet..

This weekend, I was asked if it felt like a big vacancy now after all years of work and finally reaching our goal to have our KORIs back protection complete, delivered and ready to be sold...

... I just shook my head.

I've been thinking a bit on my reaction, what does it really feel like? Have I reached my goal or have I reached the starting line?

I know that I have asked myself the same thing before: “what will the feelings be when we get there?”. It is definitely not the same feeling as the emptiness after a deadline of handing in a report, the anticlimax before the next project starts.

It's not until now that KORI can come true. It is not until now that the KORI back protector can be brought into use. And (!) it is now we can begin to fill up the need that started it all.

I also got the comment that "you should tell your boss to take it easy"… but it is not that easy, when you’ve just heard the starting pistol and it is time to kick-off - full speed ahead?
This weekend we will be in the winter show in Stockholm!

On December the third we will be in SnowFest in Lund!

The only thing I feel right now is - Here we come!

Thursday, November 3, 2011

It starts with the box.

The first box: 1 minute and 30 seconds
The second box:  1 minute 0 seconds
Third box: 40sek
..fourth: 32sek
..fifth: 30 sec

I changed technique and managed in 23 seconds.
The seventh ended up in 30 seconds again, but the last three I did in 1 minute ... Then, then it went fast!

Then, the day went on inside the packing room ..
Papercut .. .. I didnt think a patch box was needed in the packing room ... but a couple of "blood marks" later ... realized it.

Unpacking - Assemblying - printing - Signing - moment after moment and then suddenly - where are the lace locks?

The ​​lace locks are left at the factory ..

So while I continue to assemble, sign and pack - measuring times and efficiency - we await the last part, the lace locks.

So .. the first day with all the products and a full day at the ”warehouse” ... To sum the day up - I feel love when I'm working with the products, no mather how un, time-consuming and so far unstructured, it may be, it feels incredibly good.

We have come to a reach one goal - but now it's time to learn another bunch of newstuff! Now it's time to land on Earth and start working!

Wednesday, November 2, 2011

KORI is up and running!

kori back protector back pack, final delivery from the factory has arrived
It is amazing! We are ready to go.

The last couple of weeks: we have received delivery after delivery
D3Oback protectors – check
Wrapping paper and string – check
Mailingbags – check
Booklets and tags – check
Stamp – check
Labels – check
Printer and address labels- check
The package – check.

Today: the last, and “maybe” most important most important delivery has arrived from Småland!

Today: our own web shop is up.

Today we have informed our pre-orders that their products has arrived.

Tomorrow they will be packed and sent away.