KORI began as a groundbreaking innovation for motorcyclists, a vision of perfect freedom and uncompromised safety.
Today, we are growing into a brand with genuinely developed products with high Swedish made quality and we have
taken our vision of freedom and safety to meet sports enthusiasts with different specializations that and likeminded needs.

For us it is the feeling and experience of the sport or activity that sets focus on which needs to be solved and how
the products should be designed.

Our first product, KORI-D3O which is a new concept of back protectors that can be transformed into a back pack.
In this blog you will follow our journey and our inspirations.

KORI Encouraging Freedom. Encouraging Safety.

Thursday, April 28, 2011

The sun is shining today again!

These periods of delays, reminiscent mail and surprised "to-do" lists often feels quite heavy. But yesterday I had a fantastic day! I was first in school and wrote my thesis (in June, I take my Master in Industrial Design) and creativity came off (finally!) I got a lot of steps forward in the project - woohoo!

After a brief "photo session" with our new employee Emil and Mary of Fia Jobs (fiajobs.se) the day ended calmly and inspiring with good sandwiches and a cold beer at the Innovation Bar (innovationsbaren.com).
It was like I said a great day and today feels just as good.

Two exciting meetings: In the morning, we will go through our future marketing plan and this afternoon I have a meeting with our web agency (irradience.se) to ensure that we as soon as possible can get up our new super fancy website! Then I will end the days normal business hours with an "After Work" on the roof terrace in the afternoon sun with another cold beer. Then the evening's quiet shift will  take hold of the last items on the "to-do" list.

The sun is shining and I enjoy!

Friday, April 22, 2011

Time = Money… Aha!

SO, if everything takes longer to build up, is that giving it a higher value?

Or have we understood things wrong :-)?
April gets May becomes June, later. 2-4 weeks becomes 5 weeks, 6 weeks and later. Sometimes it feels like that for every day that passes we are delayed for a week, a month one ..... Had we been able to do something different? Yeah, sure, lots, but the question is whether it had gone smoother?
We are trying to find a healthy balance between building relationships, creating genuine cooperation and build mutual trust. At the same time, we must not miss the importance of being able to make demands, deliver and above all be able to come to closure. So what we're trying to do is build a working business relationship with ...... This, takes time. Time is money.
So, if we're talking about money and to measure time in terms of money, it means that the more time it takes to build a business relationship, the more value we build in our company :-)
Here's where I put words to what I would actually like to say, that we have some points in our reasoning: a partnership that is built for 2 months instead of one week feels more durable and reliable than a partnership that gets to an end in just a couple of days. The striving for a long cooperation will therefore make it float better and the expectations are mutual.
Yeah, now in Eastertime, it feels pretty good that things are taking a bit too long... it means that the we can relax! Or...?
Happy Easter from us at KORI!

Thursday, April 21, 2011

The magazine "MC-Folket" reports: Pack properly!

This week SMC's member magazine "MC-Folket" came in our mailbox. Just read an interesting story in the magazine about "how-to pack properly," a good, readable story for those of you who have the magazine at home! The big question in the story is thus: How to get all the equipment along on the motorcycle when you go on vacation or bike meetings during the weekends...

We at KORI would now raise the question: What are you doing with your safety equipment, jacket, pants and helmet, when you get off your motorbike on a holiday tour, bike meetings, on the beach or in the town?

Soon there will be a report that addresses just this question... and thats where KORI comes into the picture!

Friday, April 8, 2011

April weather! But good end of the week!

Sun Wind and Water .. it really shows that we are already in april, decision angst month. While our mother earth has had difficulties in determining what weather will prevail... is KORI's decisions lined up in a queue, small and large, easy to difficult. Sometimes it feels just "decisions as decisions" the most important thing is that you take a ... decision ... phew! 

BUT, we run the simple variant - the best option to win! As we said we are neither interested in compromise or to make it difficult for us.  

Today I met Emil Gemfors and Maria Engström, two amazing students from MBA program. They gave a good presentation along with the rest of their group two weeks ago and their development plan was substantial and growing, so I was really happy when I got an email about their will to meet and to take this a step further.

It's incredibly inspiring that they have shown interest in wanting to work with us and KORI, it feels incredible. So we have had this gain in KORI, this is really exciting!

Friday, April 1, 2011

Launch, yes! But not yet...

Ok ... where do I begin .. there is a lot going on. Every day, we take a couple of steps forward and then two steps back .. We have encountered some problems concerning material deliveries, delivery times and shipping qualities. Now we are once again on the way forward and we now have two paralella traces. We will choose the one that takes us all the way and hopefully even further.

That the market launch is delayed amazes unfortunately not anyone that previously been in the same situation ... On the part of KORI, it depends solely on that we have promised ourselves and our brand not to work on compromises (!) We want to work with and against the best option. If we get into a situation where there is risk having to compromise then we rather choose to renew and above all improve.

Because of that we postponed the launch from April to May. This week we have decided that we unfortunately will not launch KORI in May, maybe not even in June .. But we will introduce KORI this year!
We are sorry to announce this, but as I said, we're working on it to become and remain the best! AND we will compensate this with an attractive introductory offer!So hold out and be ready.

Ofcourse, the pre-orders already placed are also included in this offer!
The one who waits for something good...

We wish you  a nice weekend here at KORI!