KORI began as a groundbreaking innovation for motorcyclists, a vision of perfect freedom and uncompromised safety.
Today, we are growing into a brand with genuinely developed products with high Swedish made quality and we have
taken our vision of freedom and safety to meet sports enthusiasts with different specializations that and likeminded needs.

For us it is the feeling and experience of the sport or activity that sets focus on which needs to be solved and how
the products should be designed.

Our first product, KORI-D3O which is a new concept of back protectors that can be transformed into a back pack.
In this blog you will follow our journey and our inspirations.

KORI Encouraging Freedom. Encouraging Safety.

Monday, November 3, 2014

Ocelot is finally here, in 9 different size combinations!

We have had a great respons to the upcoming Ocelot back protector with D3O, which we have confidently called “The most comfortable back protector on the market”. Today we are sending away all pre-orders to the new Ocelot owners who, some of them, has been waiting an awful long time. Why the development of Ocelot took longer than expected is primarily because we wanted Ocelot to introduce our new size range, which we are vey excited to introduce today!

Threw the years we have perceived the importance of having a back protector that really fit your body, both in back-length and in waist-measurement. Our sizes has covered a large range and we have especially got feedback that our large size actually has been for a large person, which seems to have been surprising for the customers that previously hasn’t been able to find a fitting back protector. 
With this new size-range we wanted everyone to feel that the protector is customise for their body. So we have developed a sizing-range where you combine your back-length and waist-measurement to get your own individual size-combo, this means that we now can provide 9 different size combinations (!) 

Today, all pre-orders are sent to their new owners, very soon you will be able to order directly from the webshop!
back protector d3o skiing motorcycling back protector d3o skiing motorcycling

 back protector d3o skiing motorcycling

Monday, March 31, 2014

Winner of Red Dot Award 2014!

kori coyote back protector backpack red dot award 2014
KORI Coyote winner of Red Dot Award 2014 in the category: Product Design
KORI Coyote Back protector / backpack is the winner of the international Red Dot design Award 2014.

The Red Dot Award, has established itself worldwide as one of the most sought-after quality marks for excellent design. In the current competition, the international 40-member expert panel discussed and evaluated 4,815 entries from 53 countries. But only designs which won over the jury with quality and innovative strength won an award. The Red Dot Design Award breaks down into the three disciplines Product Design, Communication Design and Design Concept.

KORI Coyote convinced in the category Red Dot Award: Product Design with the motivation: "KORI Coyote - Product Design 2014 with high design quality".

The transformation between back protection and backpack is elegantly made by opening two zippers, instantly the backpack “fall out” showing its user that there is more to this product. The neat and elegant design language communicates the simple beauty and passion given by motorcycling and other extreme sports.
This means that KORI Coyote will be represented in the yearbook for Red Dot award 2014, at an impressive special exhibition at the Red Dot Design Museum in Essen from 8 July to 3 August 2014, and above all be able to received the coveted Red Dot quality seal as its deserved reward.

Tuesday, February 18, 2014

Rondonee skiing in Norway

rondonee skinng norway kori back protector backpack
Rondonee skiing on Norway with Mats Ögren

Our dear friend Mats Ögren has been in Norway for a couple of days of rondonee skiing. We like to share his experience with you all. 

The best thing with randonee skiing is to be able to enjoy the way up aswell as the way down. Going to untouched places, enjoying calmness and earning every meter of hight when you slide down - it is unbeatable. 

rondonee skinng norway kori back protector backpack skiing sock
Mats Ögren on the beautiful mountains in Norway

Mats tried out the KORI-Hare sport socks for the first time and he was impressed by their ability to keep the feet dry and warm. 

"I usually have thicker socks but I alsways get damp and cold feet when I am out on the mountains. With KORI skiing socks my feet were warm all the time, impressed!" says Mats. 

rondonee skinng norway kori back protector backpack skiing sock
During the trip Mats was also testing the new KORI Coyote solution which is under developement and we got some great input after the trip! This is the best way to get real user input for the product developement. We hope to be able to tell you more about it as soon as possible!

Mats is already looking forward to climb up the mountain again, hopefully there will be one more trip before this season is over!

Tuesday, January 28, 2014

Skiing in Odergurgl

Sitting and enjoying alpine-sunshine in the powdery mountains. 
"No matter how hard the weather was, the kori beanie got on as soon as the helmet was not on the head. KORI Hermine is warm, comfortable and awesome looking!"

A greeting from our friend Martina Larsson, who had a lovely week in Obergurgl in Austria. Lovely skiing with weather that brought both wind, fog and bright sunshine. Now, she will carry on to Hochköing, also in Austria for her first FWQ contest (freeride world qualification) (off-piste). 

We wish you good luck Martina!

Tuesday, January 7, 2014

The start of the season is always special

Start of the season is always special, we are happy to share some pictures from our friend Martin Larsson who, despite unusually poor snow conditions, were given the chance to start the skiing season in the beginning of December last year.

After a giving few lessons as a skiing instructor Martina Larsson got some hours of quality time alone, together with the beautiful snow-capped mountains.

Martina were skiing with KORI Hare, our knee-length sports sock that fits perfectly in the skiing boots, the sock does not slip down and it helps keeping a pleasant climate for the feet.