KORI began as a groundbreaking innovation for motorcyclists, a vision of perfect freedom and uncompromised safety.
Today, we are growing into a brand with genuinely developed products with high Swedish made quality and we have
taken our vision of freedom and safety to meet sports enthusiasts with different specializations that and likeminded needs.

For us it is the feeling and experience of the sport or activity that sets focus on which needs to be solved and how
the products should be designed.

Our first product, KORI-D3O which is a new concept of back protectors that can be transformed into a back pack.
In this blog you will follow our journey and our inspirations.

KORI Encouraging Freedom. Encouraging Safety.

Thursday, July 7, 2011

Love of Adventure!

Last summer both me and KORI went on adventures:
Traveling in Sweden on a motorcycle.

But today I would like to highlight two adventurers who left the everyday life and dared to follow their lust for adventure: Roberto and Jonas from "Escape Everyday life" interviewed on swedish radio station P3 yesterday morning. Their journeys awakens the desire to travel and to challenge yourself and your motorcycle!
Read about their motorcycle trips around the world on their blog.

I myself think that my life's adventure is KORI, in terms of speaking, this is a satisfaction for me to escape everyday life, to go my own way and to ensure that my profession will be an adventure that revolves around something I believe in and love - the feeling of freedom, flexibility and spontaneity - the freedom to run around on my motorcycle...

One thing I love about myself is that I'm inspired by others .. Roberto and Jonas inspires me - they inspires KORI!

Monday, July 4, 2011


Everyone talks about the holiday. Holiday Weeks. Vacation Plans. Vacation. Vacation. Vacation .. It makes me wonder if I will ever take a vacation ..

In order to say that you will have holiday as well, you need to be employed and actually get paid to be off .. a slightly strange phenomenon if, possibly, logically. I've never been in "vacation" system, so I probably can not comment.

For my part, it is up to me to take time off, to relax and enjoy life. It is my responsibility that I give myself time off ... and getting paid, Well that's something that I don't get anyway, so why would I expect to get paid to be free :-)

For me, the concept of vacation is difficult to grasp. It is well clear that I one day will have to get some understanding on this and understand that I need to get paid... maybe both for job and leave, at least if only to understand the importance of the holiday to my prospective employees :-)