KORI began as a groundbreaking innovation for motorcyclists, a vision of perfect freedom and uncompromised safety.
Today, we are growing into a brand with genuinely developed products with high Swedish made quality and we have
taken our vision of freedom and safety to meet sports enthusiasts with different specializations that and likeminded needs.

For us it is the feeling and experience of the sport or activity that sets focus on which needs to be solved and how
the products should be designed.

Our first product, KORI-D3O which is a new concept of back protectors that can be transformed into a back pack.
In this blog you will follow our journey and our inspirations.

KORI Encouraging Freedom. Encouraging Safety.

Wednesday, September 28, 2011

"She wants to protect people in speed"

Article in the paper "Skånska Dagbladet"

Thursday, September 15, 2011

Meeting Filip Ljungberg at Air Wipp

KORI meets with Filip from Air Wipp - testing the back protector for parkour and freerunning

There are several types of what is known as an entrepreneur... myself I do not know what to call them ... The word entrepreneur is to me a very loaded word with  different meanings for different people .. What I want to talk about is something that is partially covered by the word entrepreneur, partially of something else ..

When I met Philip Ljungberg from AirWipp today I felt something that I think many people (including myself) are talking about in this context! Skillfulness - commitment - optimism - openness and above all joy!

The offering will be good - better and even the best! The road there's supposed to be open humble and funny, without forgetting the bends with -ier and-est! If you believe in it and live according to it then it feels like it will succeed. There, I think I (Sophie) on Kori and Filip at Air Wipp agrees!

.. some people develop products ...
.. others develop themselves and their talents ...

Some people call it entrepreneurship.
What I like to call it today is a good feeling in my stomach!


Sunday, September 11, 2011

Back in the garage…

This time it might look like we were preparing to start up a garden centre, but no, KORI has not changed path yet… we were actually measuring the volume of KORI as a back pack and its different sizes – before we knew that it was big, now we know exactly how big!
S: 30L
M: 35L
L: 38L
A happy result – who could have imagined such volume from something that seems to be totally flat??

Friday, September 9, 2011

Photo shooting in the garage…

kori back protector back pack photo shooting in garage

It is supposed to start in the garage ... isn't it? and, like Apple, we wanted (without access to the other options) also have the "garage" in our story about KORI. This weekend turned the garage into our photo studio.

With this photo shooting we want to convey how good KORI is as a back protector and how cool KORI is as a backpack! At least 1,000 product images and a few hours of film will now be reviewed and edited, phew! The results will eventually ...
kori back protector back pack photo shooting in the garage

kori back protector back pack photo shooting in garage
Sebastian von Wachenfeldt photo handeling the photo shooting of kori back protector back pack
sophie von Wachenfeldt happily photo shooting her back protector back pack

Wednesday, September 7, 2011

Out of fuel on the highway...

kori ryggskydd ryggsäck underlättar vid en plötslig soppatorsk..

I could take the story of how the bike “suddenly” was empty on fuel and that I, the seconds before relised that I have to get home before the storm comes ... How the rain comes, smashing me in the face while I am walking along the highway on my way to the nearest gas station and how the sun came out 3 minutes later laughing at me walking around in the whole set of motorcycle equipment... and how the guy at the gas station put the encouraging comment "but then you get some exercise anyway?" and how I give him a poor little smile as a reply ...

I could tell the story of how bitter I was ..

But instead, I thought what the hell… what is there to complain about,  I am that I had KORI as back protector on the back, avoid to walk around with sweaty jacket and rainy soaked leatherpants in the sunshine… summerdays can be unpredictable… but I can be flexible!

So instead of being bitter, I think - Kori made ​​my day. Actually I made ​​my day ...

Tuesday, September 6, 2011

Workshop and delivery!

On today's agenda: Workshop á la structure! Our Kori team got together and put up the marketing plan for the fall! What? Where? When? How? Why?
Do we have the resources? 
Is it worth it? Can we? Do we want to?
Now we have the answers, or at least something close to the answers.

final prototyp for kori back protector backpack

In addition to today's agenda: Delivery! New samples from the factory!
Yay! Final Prototype number .... lost count .... but what I can say is: 
Now it looks really, really good!

Monday, September 5, 2011

The Monday Morning ... flabby waiting for tomorrow ...

Now it arrvied... the emptiness and the easily distracted curiosity that pops up when you do not know where to start .. it's "only" those last threads to be tied now...

I thought the day would start fine ... I missed in fact the rain, all the way on dry pavement! 
Rain came 2sec after I undressed the equipment, packed it in Kori and went  in ...

BUT when I came in and blipped my tag to get into the department it showed redlight ... 
I'm running down the stairs and tell the administation that it does not work - apparently I have beaten the wrong code too many times... so my tag is blocked!

Then it was fixed, is merely back up the stairs and to the door where I'm going to "blip my tag .." YES THAT'S IT! That was why I could´nt get in last time ...
Down again to get a new temporary tag ... and up again ...

Then I sat in the office for 30 minutes ... and got nothing done ... tried to start something ... get distracted by the other and start thinking about the third ... it's probably time for a coffee and full focus on preparing for tomorrow.

- BEACUSE thats when we nail the autumn plan!