KORI began as a groundbreaking innovation for motorcyclists, a vision of perfect freedom and uncompromised safety.
Today, we are growing into a brand with genuinely developed products with high Swedish made quality and we have
taken our vision of freedom and safety to meet sports enthusiasts with different specializations that and likeminded needs.

For us it is the feeling and experience of the sport or activity that sets focus on which needs to be solved and how
the products should be designed.

Our first product, KORI-D3O which is a new concept of back protectors that can be transformed into a back pack.
In this blog you will follow our journey and our inspirations.

KORI Encouraging Freedom. Encouraging Safety.

Friday, May 27, 2011

Try to beat my week...

First of all... we got good news from a possible collaboration that would mean alot, and really (ALOT!) for KORI, cant say more than that right now... but it was a good step for the KORI back protector!

Secondly, tuesday we (me and Maria) met Isabella Löwengrip, an inspiring young serial-entrepreneur also called "Blondinbella", she really gave an "ego-boost"

Sophie von Wachenfeldt Maria och Isabella Löwengrip Blondinbella

To meet with Isabella me and Maria took the motorbike and we got the chance to test an old vs new prototype of the KORI back protector backpack, of course it was well used letting us go to the event without all the equipment, very nice feeling! 

kori back protector backpack prototypes new prototype vs new prototype
new prototype vs an old prototype - a nice difference!
Then came wednesday and it was time to meet Alexander Osterwalder: A businessmodel guru whom inspired us to think wider and bigger about the business model for KORI!! Thank you Alexander Osterwalder, Teknopol, Minc and Malmö Stad for this event!

kori gets inspired by alexander osterwalder

So Thursday we did the Alex Osterwalder-business model-workshop!

inspired by alexander osterwalder we did a business model workshop

inspired by alexander osterwalder we did a business model workshopinspired by alexander osterwalder we did a business model workshop

and many other things... a great week I would say!

Monday, May 23, 2011

It feels so right!

Yesterday I had a fantastic day on the course of "Knutstorp" with "Sweden motorcyclists" (www.svmc.se). I would again like to congratulate them for this lovely motorcycle organization that stands for everything you want from a bike culture: great atmosphere, great personal training of good instructors. Simply a lovely day that floated on with a constant smile on your face and a tingle in the stomach.

The purpose of yesterday's course (BKK: Better Driving Skills) was learning to drive safer on the road. Find balance, stability, learning to take curves, position yourself so that oncoming traffic is able to detect early and not to forget "to become one with your motorcycle and your driving style." For me, the goal was primarily to teach me to handle turns and tight curves better. Previously, I felt a certain nervousness in tight curves so that sometimes I miss one of the most wonderful feelings running motorcycle  (cornering) but primarily makes me rigid and impairs my driving skills considerably.

The best thing about a day like this is that it significantly enhances the experience: balance, security, knowledge, driving characteristics ... The freedom and safety!
When we went home for the evening, I felt soo happy. Pleased with the day and my performance with my motorcycle. Satisfied with KORI's prototype which of course was on the track and felt comfortable, responsive and stable! Pleased to be a part of this atmosphere, both personally and professionally ... Satisfied!
It feels just right now!
KORI - For Freedom. With Security.

Wednesday, May 11, 2011

Back protector makes it so easy!

Keep in mind that it can actually be easy - to enjoy a warm, sunny summerday on a motorcycle in the center of Malmö!
So this was it: I had to run an errand in the town center of Malmo today.
A beautiful day like this, I would not like to go by train or in the car.
A  beautiful day like this there is no doubt - I want to ride a motorcycle!
A beautiful day like this, I wanted to take the opportunity to eat lunch on the town with a great friend!

This is what I did - I began by texting my amazing friend, double-checking that she wants to meet me. When I got it confirmed I sat on the motorcycle and drove off (dressed with all safety ofcourse!).
When I came to Malmö ("Lilla Torg" roughly) I turned into the small and constantly full parking lot at the main square - parked without problems (motorcycle parking). Now I was about 50 meters from the place I was going to.
Then I shut the engine, jumped off the bike and gave thanks for a great ride. Took off my equipment, packed it down - and walked away.
Did my case. Ate a nice lunch. Went back to the motorcycle. Got dressed with the equipment - and drove away. Easy as pie. It should not have to be harder than this!   :-)