KORI began as a groundbreaking innovation for motorcyclists, a vision of perfect freedom and uncompromised safety.
Today, we are growing into a brand with genuinely developed products with high Swedish made quality and we have
taken our vision of freedom and safety to meet sports enthusiasts with different specializations that and likeminded needs.

For us it is the feeling and experience of the sport or activity that sets focus on which needs to be solved and how
the products should be designed.

Our first product, KORI-D3O which is a new concept of back protectors that can be transformed into a back pack.
In this blog you will follow our journey and our inspirations.

KORI Encouraging Freedom. Encouraging Safety.

Wednesday, June 6, 2012

The litte flag shines a little extra today.

kori back protector back pack is made in sweden
The 6th of June, National Day Sweden. It makes me think of our small Swedish flag on the KORI back protector and why we have chosen to keep the manufacturing here in Sweden… Sure, it makes it easier, sure it is a mark of quality and sure it gives a sense of well being, but most of all it is a damn good gut feeling.
Celebrating the National Day is not just about celebrating a nation and it's certainly not about the origin or background, but it is all about community and what we create together. The relationships we create and the confidence we build! My philosophy (although I'm not always good to meet it) is to take every opportunity to celebrate and today is a very good reason! 

Proud to say that KORI is MADE IN SWEDEN!