KORI began as a groundbreaking innovation for motorcyclists, a vision of perfect freedom and uncompromised safety.
Today, we are growing into a brand with genuinely developed products with high Swedish made quality and we have
taken our vision of freedom and safety to meet sports enthusiasts with different specializations that and likeminded needs.

For us it is the feeling and experience of the sport or activity that sets focus on which needs to be solved and how
the products should be designed.

Our first product, KORI-D3O which is a new concept of back protectors that can be transformed into a back pack.
In this blog you will follow our journey and our inspirations.

KORI Encouraging Freedom. Encouraging Safety.

Wednesday, April 24, 2013

The protector should feel light and not interfere with the overall experience!

 This weekend, our test pilot, Lina Sundgren together with Ski Unlimited went up in beautiful Lofoten, this time they brought a bunch of ski enthusiasts which they  have  guided through ski tours, fishing trips and refreshing bath in hot tub. When Lina is skiing, she uses our new back protector concept KORI Ocelot, which will be launched at the upcoming winter season 2013/2014.

Lina has been skiing with KORI Ocelot for some time now, on ski tours both in Lofoten, Italy and France. She finds it important that the protector feels light and does not interfere with the overall experience of the tour "What's really great is that this tour I noticed that I actually did not even think that I had a back protection on and that’s really good!"

What Lina appreciate with KORI is that it is so soft and smooth, she also likes the new closure solution of the chest, the former plastic buckle is replaced with a low profile hook in aluminum that gives a slimmer and more comfortable fit and "It feels more durable with it!”