KORI began as a groundbreaking innovation for motorcyclists, a vision of perfect freedom and uncompromised safety.
Today, we are growing into a brand with genuinely developed products with high Swedish made quality and we have
taken our vision of freedom and safety to meet sports enthusiasts with different specializations that and likeminded needs.

For us it is the feeling and experience of the sport or activity that sets focus on which needs to be solved and how
the products should be designed.

Our first product, KORI-D3O which is a new concept of back protectors that can be transformed into a back pack.
In this blog you will follow our journey and our inspirations.

KORI Encouraging Freedom. Encouraging Safety.
http://www.koriexperience.com/

Thursday, June 6, 2013

KORI Made in Sweden


June 6, Sweden's national day. We celebrate this day with a one-week offer on KORI Coyote and today, to honor the day, we wish to once again draw attention to our manufacturing and production in Sweden.

It all started when we needed a factory for the development of the concept, moving from one home sewn prototype to a production-ready-product. The closer to the final product we arrived we realized how many factors that play in to get an accurate delivery in the end. Since we had a great relationship, effective communication, and above all we shared the understanding of quality, we felt that there was no reason to look further afield to produce our products. We wanted a stable quality- and delivery control - and we got it!

We have a recent example of the tragedy in Bangladesh, we constantly hear about disasters in both India and China, and we constantly see examples of unfair treatment of factory workers. Today, with the manufacturing culture that exists around the world, we would not be able to stand for the same safe and honest emotion that our products convey. Today, we feel that it is natural for us to retain production in Sweden. We are presently working together with three factories and we want to pay them all a big thank you for a fantastic collaboration, it is with great joy and pride.

Above is a movie from the first set of KORI Coyote, our back protector / backpack, filmed at Moberg Factory amid the forests of "Småland".
Photo: Fia Jobs