KORI began as a groundbreaking innovation for motorcyclists, a vision of perfect freedom and uncompromised safety.
Today, we are growing into a brand with genuinely developed products with high Swedish made quality and we have
taken our vision of freedom and safety to meet sports enthusiasts with different specializations that and likeminded needs.

For us it is the feeling and experience of the sport or activity that sets focus on which needs to be solved and how
the products should be designed.

Our first product, KORI-D3O which is a new concept of back protectors that can be transformed into a back pack.
In this blog you will follow our journey and our inspirations.

KORI Encouraging Freedom. Encouraging Safety.

Monday, March 31, 2014

Winner of Red Dot Award 2014!

kori coyote back protector backpack red dot award 2014
KORI Coyote winner of Red Dot Award 2014 in the category: Product Design
KORI Coyote Back protector / backpack is the winner of the international Red Dot design Award 2014.

The Red Dot Award, has established itself worldwide as one of the most sought-after quality marks for excellent design. In the current competition, the international 40-member expert panel discussed and evaluated 4,815 entries from 53 countries. But only designs which won over the jury with quality and innovative strength won an award. The Red Dot Design Award breaks down into the three disciplines Product Design, Communication Design and Design Concept.

KORI Coyote convinced in the category Red Dot Award: Product Design with the motivation: "KORI Coyote - Product Design 2014 with high design quality".

The transformation between back protection and backpack is elegantly made by opening two zippers, instantly the backpack “fall out” showing its user that there is more to this product. The neat and elegant design language communicates the simple beauty and passion given by motorcycling and other extreme sports.
This means that KORI Coyote will be represented in the yearbook for Red Dot award 2014, at an impressive special exhibition at the Red Dot Design Museum in Essen from 8 July to 3 August 2014, and above all be able to received the coveted Red Dot quality seal as its deserved reward.