KORI began as a groundbreaking innovation for motorcyclists, a vision of perfect freedom and uncompromised safety.
Today, we are growing into a brand with genuinely developed products with high Swedish made quality and we have
taken our vision of freedom and safety to meet sports enthusiasts with different specializations that and likeminded needs.

For us it is the feeling and experience of the sport or activity that sets focus on which needs to be solved and how
the products should be designed.

Our first product, KORI-D3O which is a new concept of back protectors that can be transformed into a back pack.
In this blog you will follow our journey and our inspirations.

KORI Encouraging Freedom. Encouraging Safety.
http://www.koriexperience.com/

Wednesday, June 6, 2012

The litte flag shines a little extra today.


kori back protector back pack is made in sweden
The 6th of June, National Day Sweden. It makes me think of our small Swedish flag on the KORI back protector and why we have chosen to keep the manufacturing here in Sweden… Sure, it makes it easier, sure it is a mark of quality and sure it gives a sense of well being, but most of all it is a damn good gut feeling.
Celebrating the National Day is not just about celebrating a nation and it's certainly not about the origin or background, but it is all about community and what we create together. The relationships we create and the confidence we build! My philosophy (although I'm not always good to meet it) is to take every opportunity to celebrate and today is a very good reason! 

Proud to say that KORI is MADE IN SWEDEN!

Monday, June 4, 2012

Back protector – Smart design.



New test of the KORI back protector backpack made by the magazine ATV!

“We recently received a back protector and I have now had the chance to test it for some weeks. I really like the idea behind it. I am concerned about safety and uses the best possible protection of my work here at the magazine, but also private and being able to take off the back protector and use this as a backpack is smart. It actually works very well with many clever details. The back protector itself has the highest the level of protection that you can have. Kori has collaborated with d3o and this material d3o supplies are very smooth, it was nice way to carry the back protector when weighs almost nothing, while it provides the best possible protection against accidents.” 

Wednesday, May 23, 2012

Maybe a new product for KORI?


Product development goes foreward! This could be the next KORI product - a new KORI accessory! Here, Martina and Anna is showing the first prototyp, the design is starting to take shape! Super Exciting- tomorrow it is time for their graduation presentation at Malmö Högskola where they will present this project! 


new possible kori product in developement...
The prototype... 
new possible kori product in developement...
one way to get the storege with you..
new possible kori product in developement...
...is to put it on your KORI back protector!


new possible kori product in developement...
and when you drive you put it on the bike!
new possible kori product in developement...
Anna and Martina discussing the result :-)


Wednesday, May 9, 2012

A perfect day on and off the bike…


To enjoy the spring weather and get to enjoy something that is otherwise stringydistances and still be prepared presentable. It is a freedom and flexibility to quickly get used to and take for granted...

.a day full of meetings with the kori back protector that is no problem
A quiet and early morning, heading out for a day full of interesting meetings ..









a day full of meetings with the kori back protector that is no problem, kori backpack is packed with motorcycle equipment
First stop: breakfast seminar with Trade-organisation in the city-center of Lund. Parks motorcycle outside a gallery and  with the KORI back protector packed with equipment a took a moment get inspired the painting displayed in the window..
motorcycle equipment is thrown on the motorcycle
Second stop: a meeting with the local newspaper in Kävlinge, a 10 km motorcycle ride from Lund. Sets the motorcycle a short distance from the address, I dress off the equipment put it on the motorcycle .... and pause to reflect for a moment "Did I carry all this around before ... before I had Kori ... or what did I do really ..." 
back protector is packed with equipment as a back pack
…then I packed up the equipment in the KORI backpack and went to the meeting ...
beautiful yellow canola fields viewed from the motorcycle
On the way to the next stop, I had to stop the motorcycle just to take in the scent of the bright yellow canola fields. .. it's a beautiful period in Scania and it is a fantastic day.
kori back protector is packed with motorcycle equipment becomes a big back pack
Last stop: back in the center of Lund

I sat down on a café to eat while waiting for the next meeting.

Martina and Anna, studying product developement and is in the middel of their thesis for KORI. They have made exiting progress during the spring, the meeting was a really good end to this day!

Thursday, April 19, 2012

Ready to go!



A nice afternoon-drive in the spring-like sun.
Goal: meeting at Ideon Agora regarding an inspiring masters thesis about experiences, consumption and "togetherness" - very interesting! My back protector is packed with the motorcycle equipment and I am ready to go..

Friday, April 13, 2012

KORI at Swedish Snowcross Finals 2012!


We want to share our friend Peter Granbrant’s pictures from the snowcross finals in Älvsbyn. As Peter wasn’t competing himself, he chose to load KORI with hot chocolate and sandwiches, which he enjoyed in the sunshine.
kori back protector with Peter at the Swedish snowcross final 2012

kori back protector packed with warm choclat with Peter at the Swedish snowcross final 2012
Watch more of Peter’s pictures here

Wednesday, April 11, 2012

A new concept of back protectors

KORI is a new concept of back protectors. Our slogan is Encouraging Freedom. Encouraging Safety.
This movie shows three real, scenarios with actual KORI-users showing how KORI has changed their motorcycle lifestyle! When ever and where ever the KORI back protector can be transformed into a back pack, storing your personal epuipment, giving you freedom, flexibility and spontaniety.


See the result: 



gopro camera is put behind the car kori back protector movie shooting
Trying out the GO PRO camera - KORI movie team seem to make it work :-)
gopro camera is put behind the car kori back protector movie shooting
The GO PRO camera is put behind the car, Johan is driving just behind it!

go off the motorbike and take off the equipment, kori back protector movie shooting in malmö
Shooting the scene where Johan goes off the motorbike and takes off the equipment.

go off the motorbike and take off the equipment, kori back protector movie shooting in malmö
Johan "on the way to meeting" with motorcycle equipment in the KORI backpack!

go off the motorbike and take off the equipment, kori back protector movie shooting in malmö
Shooting the scene where Johan meets Per-Arne with all the equipment on in the KORI back pack.

go off the motorbike and take off the equipment, kori back protector movie shooting at Borgeby Castle
Shooting the scene where Bengt and Margareta reaches tha Borgeby Castle for a nice picnic.

go off the motorbike and take off the equipment, kori back protector movie shooting at Borgeby Castle
Shooting the scene where Bengt and Margareta reaches tha Borgeby Castle for a nice picnic, Bengt is on his way off the bike..

Shooting the scene where Bengt and Margareta reaches tha Borgeby Castle for a nice picnic
Margareta is packing her equipment in her KORI back pack.

Shooting the scene where Mikael is at the coast line packing the motorcycle equipment in the KORI back pack at Barsebäck hamn
Shooting the scene where Mikael is at the coast line packing the motorcycle equipment in the KORI backpack.
Shooting the scene where Mikael is at the coast line packing the motorcycle equipment in the KORI back pack at Barsebäck harbour.
Shooting the scene where Mikael is at the coast line with the motorcycle equipment packed in the KORI backpack.
This movie was made together with my father Sebastian von Wachenfeldt with SvW photo and my brother, also Sebastian von Wachenfeldt, see more of his movies here!