KORI began as a groundbreaking innovation for motorcyclists, a vision of perfect freedom and uncompromised safety.
Today, we are growing into a brand with genuinely developed products with high Swedish made quality and we have
taken our vision of freedom and safety to meet sports enthusiasts with different specializations that and likeminded needs.

For us it is the feeling and experience of the sport or activity that sets focus on which needs to be solved and how
the products should be designed.

Our first product, KORI-D3O which is a new concept of back protectors that can be transformed into a back pack.
In this blog you will follow our journey and our inspirations.

KORI Encouraging Freedom. Encouraging Safety.
http://www.koriexperience.com/

Friday, April 8, 2011

April weather! But good end of the week!

Sun Wind and Water .. it really shows that we are already in april, decision angst month. While our mother earth has had difficulties in determining what weather will prevail... is KORI's decisions lined up in a queue, small and large, easy to difficult. Sometimes it feels just "decisions as decisions" the most important thing is that you take a ... decision ... phew! 

BUT, we run the simple variant - the best option to win! As we said we are neither interested in compromise or to make it difficult for us.  

Today I met Emil Gemfors and Maria Engström, two amazing students from MBA program. They gave a good presentation along with the rest of their group two weeks ago and their development plan was substantial and growing, so I was really happy when I got an email about their will to meet and to take this a step further.

It's incredibly inspiring that they have shown interest in wanting to work with us and KORI, it feels incredible. So we have had this gain in KORI, this is really exciting!
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