KORI began as a groundbreaking innovation for motorcyclists, a vision of perfect freedom and uncompromised safety.
Today, we are growing into a brand with genuinely developed products with high Swedish made quality and we have
taken our vision of freedom and safety to meet sports enthusiasts with different specializations that and likeminded needs.

For us it is the feeling and experience of the sport or activity that sets focus on which needs to be solved and how
the products should be designed.

Our first product, KORI-D3O which is a new concept of back protectors that can be transformed into a back pack.
In this blog you will follow our journey and our inspirations.

KORI Encouraging Freedom. Encouraging Safety.
http://www.koriexperience.com/

Thursday, April 28, 2011

The sun is shining today again!

These periods of delays, reminiscent mail and surprised "to-do" lists often feels quite heavy. But yesterday I had a fantastic day! I was first in school and wrote my thesis (in June, I take my Master in Industrial Design) and creativity came off (finally!) I got a lot of steps forward in the project - woohoo!

After a brief "photo session" with our new employee Emil and Mary of Fia Jobs (fiajobs.se) the day ended calmly and inspiring with good sandwiches and a cold beer at the Innovation Bar (innovationsbaren.com).
It was like I said a great day and today feels just as good.


Two exciting meetings: In the morning, we will go through our future marketing plan and this afternoon I have a meeting with our web agency (irradience.se) to ensure that we as soon as possible can get up our new super fancy website! Then I will end the days normal business hours with an "After Work" on the roof terrace in the afternoon sun with another cold beer. Then the evening's quiet shift will  take hold of the last items on the "to-do" list.

The sun is shining and I enjoy!