KORI began as a groundbreaking innovation for motorcyclists, a vision of perfect freedom and uncompromised safety.
Today, we are growing into a brand with genuinely developed products with high Swedish made quality and we have
taken our vision of freedom and safety to meet sports enthusiasts with different specializations that and likeminded needs.

For us it is the feeling and experience of the sport or activity that sets focus on which needs to be solved and how
the products should be designed.

Our first product, KORI-D3O which is a new concept of back protectors that can be transformed into a back pack.
In this blog you will follow our journey and our inspirations.

KORI Encouraging Freedom. Encouraging Safety.

Tuesday, October 30, 2012

The protectors of the year


The KORI back protector backpack in ” The protectors of the year” in the swedish magazine Snowrider No.2 2012/2012

Very exciting to see our protector together with other more traditional protective equipment for the snowmobilers. KORI is a new way to look upon protective equipment, the unique feature that you are also able to use the product for storage stands out from all other protectors.  

And, we totally agree with the magazine that the most important with protective equipment is that you wear it. Our first customer on the snowmobile market sent us a mail the week after he received his KORI, telling us about an accident where he hit his back quite hard, and that he felt stiff in the back the day after, but that was it. The thing behind this story is that this person had not been using a back protector for several years before he got his KORI, mainly because the previous protector took away to much of the driving-experience.   

We often look back upon this story – this makes all worth all work we put into making KORI reality – Today we are very proud to be a part of “the protectors of the year” – thank you all! 

Read about the snowmobile accident
Read more about the KORI back protector