KORI began as a groundbreaking innovation for motorcyclists, a vision of perfect freedom and uncompromised safety.
Today, we are growing into a brand with genuinely developed products with high Swedish made quality and we have
taken our vision of freedom and safety to meet sports enthusiasts with different specializations that and likeminded needs.

For us it is the feeling and experience of the sport or activity that sets focus on which needs to be solved and how
the products should be designed.

Our first product, KORI-D3O which is a new concept of back protectors that can be transformed into a back pack.
In this blog you will follow our journey and our inspirations.

KORI Encouraging Freedom. Encouraging Safety.

Thursday, November 8, 2012

KORI in the discussion about oil, transportations and consumption

kori back protector minimizing world transportation with local production in swedenThis morning I heard a great discussion on the radio (Morgonpasset i P3, SverigesRadio) regarding our future and our oil consumption, something that we all are more or less aware of. The Swedish professor in physiology Kjell Aleklett who were guest this morning described “Peak Oil”, how we have reached our maximum in oil consumption and that it cannot continue to increase.

Kjell explains how fish from the Atlantic – is freezed – transported to China to be cut into filets and then transported back, it is cheaper that way… Are we really that greedy?  

As we are talking about China, China is a large and strongly growing nation, we are aware of that. The thing is, as our society looks today, a growing nation implies a growth in oil consumption. Growth = increased consumption = increased production of goods and services - goods and services that needs to be transported by machines that need oil = increased oil consumption. I hope, I do not need to go in to the details why this is bad..

Chinas oil consumptions increases with 7% each year, they are growing today as Sweden did in the 1945-1970, and who are we to tell them not to… We have to let them grow, but we also need to be aware of what this means and come up with a way to change our consumption habits, read oil consumption

The world, and mostly the growing parts of the world, need oil for production and transportation. And of course we, our company KORI, is also a part of this consumption, but at KORI we try to be aware and try to think at least one step ahead.

Our KORIback protector/backpack is mainly made out of polyamide (Nylon) and Polyester which are plastic materials which comes from the oil. Despite this discussion about oil, we still choose to work with plastic textiles because there are no other materials that can live up to their strength and durability which is of essence for the high quality and long lifecycle that we strive for. Also, as Kjell mentioned in the interview, taking oil(plastics) and transforming it into products with a value is much better for the national economy than letting it exhaust. So in the case of choosing materials, we choose long lasting products that wont end up in the growing mountains of garbage.

When we turn the coin and look upon our part in “production and transportation” we are proud and hope to be exemplary. When we started this company, KORI experience AB, many told us to turn to China to find a production. But for several reasons, this discussion in particular, we did not. We were, and still are stubborn with the hope that more people will understand why... ...why we choose to keep our production local, 3 hours drive from our office. With the backup of this very present discussion with “Peak oil” there is no excuse not to…

The relation to consumption read oil is just like any addiction, the difference is that the addict is a whole worlds population and the body is the earth with all its nations and their economy and climate.