This
morning I heard a great discussion on the radio (Morgonpasset i P3, SverigesRadio) regarding our future and our oil consumption, something that we all are
more or less aware of. The Swedish
professor in physiology Kjell Aleklett who were guest this morning described “Peak Oil”, how we have
reached our maximum in oil consumption and that it cannot continue to increase.
Kjell explains how fish from the Atlantic – is
freezed – transported to China to be cut into filets and then transported back,
it is cheaper that way… Are we really that greedy?
As we are
talking about China, China is a large and strongly growing nation, we are aware
of that. The thing is, as our society looks today, a growing nation implies a
growth in oil consumption. Growth =
increased consumption = increased production of goods and services - goods and
services that needs to be transported by machines that need oil = increased oil
consumption. I hope, I do not need to go in to the details why this is bad..
Chinas oil
consumptions increases with 7% each year, they are growing today as Sweden did
in the 1945-1970, and who are we to tell them not to… We have to let them grow,
but we also need to be aware of what this means and come up with a way to
change our consumption habits, read oil consumption.
The world,
and mostly the growing parts of the world, need oil for production and
transportation. And of course we, our company KORI, is also a part of this
consumption, but at KORI we try to be aware and try to think at least one step
ahead.
Our KORIback protector/backpack is mainly made out of polyamide (Nylon) and Polyester
which are plastic materials which comes from the oil. Despite this discussion
about oil, we still choose to work with plastic textiles because there are no
other materials that can live up to their strength and durability which is of
essence for the high quality and long lifecycle that we strive for. Also, as
Kjell mentioned in the interview, taking oil(plastics) and transforming it into
products with a value is much better for the national economy than letting it exhaust.
So in the case of choosing materials, we choose long lasting products that wont
end up in the growing mountains of garbage.
When we
turn the coin and look upon our part in “production and transportation” we are
proud and hope to be exemplary. When we started this company, KORI experience
AB, many told us to turn to China to find a production. But for several
reasons, this discussion in particular, we did not. We were, and still are stubborn
with the hope that more people will understand why... ...why we choose to keep
our production local, 3 hours drive from our office. With the backup of this
very present discussion with “Peak oil” there is no excuse not to…
The
relation to consumption read oil is
just like any addiction, the difference is that the addict is a whole worlds
population and the body is the earth with all its nations and their economy and
climate.
