KORI began as a groundbreaking innovation for motorcyclists, a vision of perfect freedom and uncompromised safety.
Today, we are growing into a brand with genuinely developed products with high Swedish made quality and we have
taken our vision of freedom and safety to meet sports enthusiasts with different specializations that and likeminded needs.

For us it is the feeling and experience of the sport or activity that sets focus on which needs to be solved and how
the products should be designed.

Our first product, KORI-D3O which is a new concept of back protectors that can be transformed into a back pack.
In this blog you will follow our journey and our inspirations.

KORI Encouraging Freedom. Encouraging Safety.

Wednesday, November 14, 2012

This is KORI...

kori brand strategy market users in estreme sports summersports
We are a brand that doesn't look upon our users as a market, we look upon our users as a person wich is a part of several markets, summertime...kori brand strategy market users in estreme sports wintersports

... and wintertime.
kori brand strategy products represented by animals and their characteristics and living habits

And we'll have a range of products adapting to our users and their specific need. Products represented by inspirational animals, their characterists and their living habits.
kori brand strategy combining worlds into a new experience
We hope to combine these two worlds and we hope to make this a new experience - Encouraging Freedom. Encouraging Safety.