KORI began as a groundbreaking innovation for motorcyclists, a vision of perfect freedom and uncompromised safety.
Today, we are growing into a brand with genuinely developed products with high Swedish made quality and we have
taken our vision of freedom and safety to meet sports enthusiasts with different specializations that and likeminded needs.

For us it is the feeling and experience of the sport or activity that sets focus on which needs to be solved and how
the products should be designed.

Our first product, KORI-D3O which is a new concept of back protectors that can be transformed into a back pack.
In this blog you will follow our journey and our inspirations.

KORI Encouraging Freedom. Encouraging Safety.

Friday, January 25, 2013

Whoever you are - Motorcycle Fair 2013

Right now in Stockholm, formerly known as the Swedish motorcycle exhibition "On Two Wheels", this year the fair has simplified its name to simply call itself "Motorcycle Fair 2013". A promising change from our view, as this brings out their well chosen and oh so true slogan: 

"Whoever you are"

They want to convey the message that anyone can drive a motorcycle, and it's really! Driving a motorcycle no longer needs to be about becoming a biker or in any way place you in the category of "motorcyclist". Driving a motorcycle is all about experiencing something special. Driving and being transported in a way that brings special feelings of freedom, flexibility and spontaneous.

These feelings are so special that they was the start of the entrepreneurial spirit that is the foundation of KORI, our passion, our products and our vision.

Some recognize that feeling on a pair of skis in the snow-capped mountain, on a mountain bike in challenging terrain or on a longboard on a steep slope. It's speed and movement, it is focus and concentration it is a challenge.

Whoever you are, you can ride a motorcycle - and what you will experience, you will most certainly love.