KORI began as a groundbreaking innovation for motorcyclists, a vision of perfect freedom and uncompromised safety.
Today, we are growing into a brand with genuinely developed products with high Swedish made quality and we have
taken our vision of freedom and safety to meet sports enthusiasts with different specializations that and likeminded needs.

For us it is the feeling and experience of the sport or activity that sets focus on which needs to be solved and how
the products should be designed.

Our first product, KORI-D3O which is a new concept of back protectors that can be transformed into a back pack.
In this blog you will follow our journey and our inspirations.

KORI Encouraging Freedom. Encouraging Safety.

Thursday, February 21, 2013

5 tips for a good design process

Sophie von Wachenfeldt kori lecture at malmö universityYesterday i was at Malmo University to hold a lecture about our design-thinking and product decelopement.

I showed the students our journey with KORI, how we took the kori-concept from idea to reality.

I tried to explain how we reach innovation through loops between chaos and structure.

Instead of promoting the ever promoted and sure worth promoting "focus" I choose to promote chaos and "leaving the track" inviting to think broad and wide, gain knowekegde and finding inspiration.

In short these were my 5 tips for a good design process,  which ended the lecture with 

1. Collect information. As much as you can. The more the better. No need to be directly related, it can as well be inspirational to the project.
2. Do not value the information too early, something uninteresting in the beginning of a project can be of great importance in later in the project.
3. Be curious. Listen and observe. The best way to learn is to get infi from the users. But note that not all questions will give you the actial answer. Ask the right questions. Observ and learn.
4. Get to know your user. And not only in the situation where your project touches him or her, get to know all levels of the user, find out as much as you can, people are complex creatures.
5. Communicate. Get to know yourself and how you communicate your own ideas, how you get them from your thoughts into something explainable for yourself and for others. How you communicate within your group and with different professions, we all have different languages.

kori design lecture at malmö högskola
The students at Malmö University, waiting for the lectura to begin.