KORI began as a groundbreaking innovation for motorcyclists, a vision of perfect freedom and uncompromised safety.
Today, we are growing into a brand with genuinely developed products with high Swedish made quality and we have
taken our vision of freedom and safety to meet sports enthusiasts with different specializations that and likeminded needs.

For us it is the feeling and experience of the sport or activity that sets focus on which needs to be solved and how
the products should be designed.

Our first product, KORI-D3O which is a new concept of back protectors that can be transformed into a back pack.
In this blog you will follow our journey and our inspirations.

KORI Encouraging Freedom. Encouraging Safety.

Friday, February 8, 2013

Creative meeting with great girls

creative meeting to meet the alpine market with kori back protector

Yesterday I was in a meeting with three great girls with creative ideas and well thought through strategies. They are working in a project with KORI to guide us into the stunning alpine world. A world that many of us recognize and long for each year, high mountains and glittering white slopes, environments and emotions that are explained with words like freedom, flexibility and spontaneity - just the words that KORI stands for, with these feeling as a starting point, KORI enriches the experience with safety.

We want to show the market that the back protector does not need bulky, stiff and uncomfortable, with KORI, they may even be soft, comfortable and practical. The goal is to make it easy for the alpine world to know and experience the benefits that KORI carries over other back protectors on the market.
Four great girls (yes, self-confident as I am, I include myself as one in the great gang) who sit together and discuss opportunities that creates an image of the future, can it be more inspiring?!