Yesterday I
was in a meeting with three great girls with creative ideas and well thought
through strategies. They are working in a project with KORI to guide us into
the stunning alpine world. A world that many of us recognize and long for each
year, high mountains and glittering white slopes, environments and emotions
that are explained with words like freedom, flexibility and spontaneity - just
the words that KORI stands for, with these feeling as a starting point, KORI enriches
the experience with safety.
We want to
show the market that the back protector does not need bulky, stiff and
uncomfortable, with KORI, they may even be soft, comfortable and practical. The
goal is to make it easy for the alpine world to know and experience the
benefits that KORI carries over other back protectors on the market.
Four great
girls (yes, self-confident as I am, I include myself as one in the great gang)
who sit together and discuss opportunities that creates an image of the future,
can it be more inspiring?!
